How visible are UK GEO agencies in AI answers?

Updated weekly. See which UK GEO agencies appear in the AI answers their buyers are likely to ask for.

Sarah RiceEditor14 September 2026Last reviewed2 minRead

Find out which GEO agencies practice what they preach. Every week, we run the same buyer-focused prompt set across a fixed group of major consumer AI assistants. We record which UK GEO agencies appear, then calculate each agency's mean mention rate across the eleven weekly runs from 16 June to 8 September 2026.

That gives you a direct comparison between agencies. It also provides a useful test of their own AI visibility. An agency that helps clients appear in AI answers should have a reasonable explanation for where it appears, how often, and why.

The figures below feed into our wider ranking. For the full scoring method, including the prompt set and how we calculate the results, see our methodology.

20

Agencies in the prompt set

11

Weekly runs behind each figure

18

Agencies with a figure so far

11.8%

Highest average mention rate

Chart or screenshot

Average mention rate across the weekly AI-answer checks, from 16 June to 8 September 2026.

11.8%

Found, the highest average

11

runs between 16 June and 8 September

18

agencies with a figure

7

named in under one per cent of answers

How the check works

We run the same check each week, using the same prompt set and the same agencies. That gives us a consistent view of how often each agency appears in AI answers.

View methodology

We ask the questions a buyer might ask when looking for a UK GEO agency. The prompts stay the same throughout the check.

We run the prompt set every week. The results cover eleven weekly runs from 16 June to 8 September 2026.

We record which agencies appear in the answers on each run. The check covers every agency in the prompt set, so each one faces the same questions.

We calculate each agency's mean mention rate across the eleven runs, then rank the agencies by their position in the field. The score is evenly spaced from first to last.

FAQ

FAQs

Which assistants?

The check uses AI assistants that buyers might use when looking for a GEO agency. We ask the same buyer-focused prompt set each week and record which UK agencies appear in the answers.

Can an agency influence this?

An agency cannot edit the prompt set or change which questions it contains. We set the questions once, run the whole set weekly and do not ask about agencies by name, so every agency faces the same check.

An agency may improve its own AI visibility over time, of course. The results show what appears in the answers during the eleven weekly runs from 16 June to 8 September 2026.

Why are the percentages so low?

The percentage shows how often an agency appeared across the prompt set and weekly runs. An agency can only be mentioned when an AI assistant includes it in an answer to one of the buyer questions, so the figure is not a measure of every search or every possible prompt.

AI answers also change from week to week. That is why the page uses the mean mention rate across eleven weekly runs rather than relying on a single reading.

Why is an agency missing a figure?

An agency may have no figure if it did not appear in the answers recorded during the eleven weekly runs from 16 June to 8 September 2026.

The prompt set does not ask about agencies by name. It uses the questions a buyer would ask when looking for this service, giving every agency the same opportunity to appear.

Sarah Rice

About the author

Sarah Rice

Editor

Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.

Director, Bristol Women in Business CharterMasters, Creative Writing

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