Who are the best GEO agencies for B2B companies?
A practical ranking of the UK's best GEO agencies for B2B companies, based on published AI-search evidence, B2B experience and the wider agency study. See which agencies have results a buyer can check, how they measure progress and what to investigate before appointing one.
A B2B buyer needs more than a promise to improve visibility in AI search. You need evidence that an agency has done this work for businesses with longer sales cycles, specialist products and more than one decision-maker involved.
Our review found four UK agencies that publish B2B client work with an AI-search result attached. That makes the shortlist smaller than the wider market, which is useful when you are comparing claims that otherwise sound remarkably similar.
We also looked at B2B client experience, measurement, reviews, published research, each agency's own AI visibility, team and reputation, and pricing transparency. The ranking gives extra weight to the evidence most relevant to B2B buyers, then applies the same published sources used in our wider agency study.
The practical question is fit. An agency with a detailed B2B case study may suit a specialist manufacturer or professional services firm. Another may offer broader experience, clearer pricing or a stronger reporting process. Check the evidence behind the score, then ask how the agency would measure progress for your market, products and buying journey.
Quick verdict
The top three
These are the three highest-scoring agencies for B2B GEO. The ranking combines published AI-search results, B2B client experience and scores from our wider agency study.
SEO Works
SEO Works has published five pieces of client work with an AI-search result attached, the highest number in our study. Its B2B evidence includes a specialist seating manufacturer, which reached 60.6% AI Overview share of voice. For DHL, AI Overview citations rose by 287% and ChatGPT referrals by 121%.
Clickslice
Clickslice gives buyers a detailed B2B example through its Secure Redact case study. The work reports 54.6% visibility, up 19.6% month on month, plus 8.4% share of voice and 9.9% citation share. Three of its 28 published clients are B2B businesses.
Polaris Agency
Polaris Agency has the largest published B2B client base of the three, with 32 of its 73 published clients classed as B2B. Its Six Degrees case study shows Share of Voice rising from 0% to 20% within seven days of implementation, giving buyers a clear before-and-after result.
Key takeaways
- SEO Works has the strongest volume of published client evidence. It names five pieces of work with an AI-search result, including a specialist seating manufacturer at 60.6% AI Overview share of voice and DHL, where AI Overview citations rose 287% and ChatGPT referrals rose 121%.
- Clickslice publishes one of the clearest B2B AI-search case studies. Its Secure Redact work reports 54.6% visibility, up 19.6% month on month, alongside 8.4% share of voice and 9.9% citation share.
- B2B evidence remains uncommon across the market. Only four of the twenty agencies reviewed publish B2B client work with an AI-search result attached.
- The ranking gives B2B evidence its own measure. It also changes the weighting of the seven wider criteria, so the totals differ from the main GEO agency ranking.
The full ranking
This table shows how the twenty agencies compare for B2B GEO.
Each agency receives a score from 1 to 10 for nine measures. The first seven are the criteria used throughout our main study. B2B evidence and B2B fit add the measures that matter most to a B2B buyer.
We calculate the weighted totals from those scores. We do not adjust the final position by judgement. The B2B evidence score carries 30% of the total, B2B fit carries 26%, and the seven wider criteria make up the remaining 44%.
The B2B evidence score reflects what each agency publishes about its B2B work. A named client with a published AI-search figure scores highest. An anonymous case study, or a B2B case without a figure, scores lower. We also reviewed the full client libraries of agencies where no qualifying result appeared.
The B2B fit score reflects the share of each agency's published client work that is B2B. The wider scores use the same evidence and scoring standards as the main study.
Reviews scores come from the Google Business import on our agency reviews page. We apply the published formula and round the result to a whole number here. The precise sub-score appears in each agency's Reviews panel.
Read the scores alongside the source and reasoning in the detailed review below. A high total suggests a strong fit for the evidence available. It does not remove the need to check the agency's experience with your sector, sales cycle, technology and internal team.
| # | Entry | Proven outcomes | Measurement approach | Reviews and references | Published research | Their own AI visibility | Team and reputation | Pricing transparency | B2B evidence | B2B fit | Totalof 10 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 8 | 8 | 8 | 8 | 9.5 | 7 | 8 | 10 | 5 | 7.9 | Visit site | |
| 2 | Clickslice | 8 | 9 | 8 | 8 | 8 | 9 | 7 | 10 | 4 | 7.7 | Visit site |
| 3 | 6 | 6 | 7 | 8 | 7 | 7 | 8 | 10 | 7 | 7.7 | Visit site | |
| 4 | 7 | 6 | 8 | 8 | 9 | 7 | 3 | 8 | 5 | 6.9 | Visit site | |
| 5 | 9 | 6 | 8 | 9 | 4.5 | 9 | 3 | 3 | 7 | 6.1 | Visit site | |
| 6 | 3 | 9 | 7 | 8 | 10 | 8 | 8 | 6 | 5 | 6 | Visit site | |
| 7 | 5 | 6 | 8 | 6 | 2.5 | 6 | 7 | 7 | 4 | 5.6 | Visit site | |
| 8 | 6 | 7 | 6 | 10 | 5 | 9 | 7 | 3 | 5 | 5.2 | Visit site | |
| 9 | 7 | 10 | 9 | 8 | 8.5 | 8 | 9 | 1 | 4 | 5 | Visit site | |
| 10 | 6 | 8 | 8 | 8 | – | 7 | 3 | 3 | 4 | 5 | Visit site | |
| 11 | 5 | 3 | 8 | 8 | 1.5 | 6 | 3 | 5 | 4 | 4.8 | Visit site | |
| 12 | 1 | 4 | 7 | 9 | 7.5 | 7 | 8 | 3 | 6 | 4.6 | Visit site | |
| 13 | 4 | 4 | 5 | 9 | 6.5 | 9 | 1 | 3 | 4 | 4.3 | Visit site | |
| 14 | 0 | 4 | 8 | 8 | 5.5 | 6 | 5 | 3 | 6 | 4.3 | Visit site | |
| 15 | 1 | 1 | 7 | 1 | 4 | 7 | 7 | 5 | 6 | 4.2 | Visit site | |
| 16 | 6 | 9 | 5 | 10 | 3 | 10 | 5 | 3 | 0 | 3.9 | Visit site | |
| 17 | 0 | 10 | 7 | 4 | 6 | 6 | 1 | 3 | 4 | 3.9 | Visit site | |
| 18 | 4 | 9 | 7 | 6 | – | 6 | 8 | 3 | 1 | 3.8 | Visit site | |
| 19 | 0 | 1 | 8 | 6 | 2 | 7 | 5 | 3 | 2 | 2.7 | Visit site | |
| 20 | 0 | 0 | 0 | 4 | 1 | 4 | 7 | 3 | 0 | 1.4 | Visit site |
Why trust this ranking
This ranking uses the same published evidence as the wider study, then gives more weight to what matters to B2B buyers. We also add B2B client work as an eighth measure. The result is a ranking you can check, rather than a list based on agency claims alone.
View methodologyWe scored twenty UK agencies against evidence a buyer can find. Each score traces to a published source, including client work, measurement details, reviews, research, AI visibility, team information and pricing. This page adds B2B work to the seven criteria used in the main study.
Sarah Rice carried out the review. She has spent more than 30 years working with SEO and GEO agencies, PR agencies and brands across a wide range of sectors. The assessment applies the same criteria to every agency, then re-weights them for a B2B buyer.
Agencies can share information with us through the listing process, including details that may not appear on their websites. Listing does not affect an agency's score or guarantee a position. The order comes from its assessment against the criteria and the B2B weighting.
We review the ranking each month and record the sources used for every score. The information on this page reflects agency pages and public records checked in September 2026. If an agency publishes new evidence, the scores can change at the next review.
Detailed review
The ten highest-ranked agencies on this B2B list, examined criterion by criterion. The seven study scores stay the same across every ranking. This page changes their weighting for B2B buyers and adds two B2B-specific measures.
SEO Works
SheffieldLeedsBirminghamCoventry| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 8 | SEO Works publishes five pieces of client work that name AI visibility, more than any other agency in the study. The strongest names the client and period, then connects the result to revenue. None gives a starting point or names the measurement instrument, which limits how easily a buyer can check the change. | 1234 |
| Measurement approach8.7% | 8 | Its service pages explain what gets tracked, and the agency says it reports monthly against client targets. Case studies connect AI visibility with conversions and revenue. The published material does not name the tools used, so the reporting approach is harder to assess in detail. | 123 |
| Reviews and references6.9% | 8 | SEO Works has a solid average across a large review base. Two readable, recent reviews specifically mention search work. A noticeable tail of one-star reviews is worth discussing before appointment. | 1 |
| Published research6.4% | 8 | The agency has a substantial library of datasets and explains the sources and sample limitations in some of its strongest work. Much of that material focuses on SEO and brand rather than generative search, so its relevance to GEO varies. | 123 |
| Their own AI visibility4.6% | 9.5 | SEO Works appears in the tracked AI answers more often than almost every other agency, ranking second on this measure. The result is the same across every list. We measure an agency's own AI visibility once, and the result says nothing specific about its B2B experience. | 1 |
| Team and reputation1.7% | 7 | SEO Works has an established team and external evidence of its reputation. Its published material gives less detail about people with dedicated AI-search responsibilities, so a B2B buyer should ask who would lead this part of the work. | 123 |
| Pricing transparency1.2% | 8 | Four pricing tiers publish figures and explain who each tier suits. Five pieces of client AI-search work add useful evidence about the service being sold. The practical advantage is that a buyer can form an initial view of fit and budget before booking a call. | 12 |
| B2B evidence30% | 10 | SEO Works publishes B2B client work with an AI-search figure attached. A seating manufacturer reached 60.6% share of voice in AI Overviews, and DHL also appears in the published work. The seating result gives B2B buyers a figure they can examine rather than a general visibility claim. | |
| B2B fit26% | 5 | 9 of the 82 published clients are businesses selling to other businesses, an 11 per cent share. SEO Works also runs a B2B service page. That gives the agency relevant experience, although B2B work represents a smaller part of its published client base than it does for some agencies above and below it. | 1 |
Clickslice
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 8 | Clickslice publishes four dedicated answer-engine case studies. They name the clients and show where visibility and citation share started and finished. The fourth covers Clickslice's own brand, which the agency discloses. None gives a measurement period, leaving the pace of change unclear. | 1234 |
| Measurement approach8.7% | 9 | The agency names its measurement instrument, builds prompt sets for individual clients and offers live dashboards. Reporting extends to leads, sales and revenue. That commercial connection is useful for B2B teams, where visibility alone rarely satisfies a finance director. | 123 |
| Reviews and references6.9% | 8 | Clickslice has the highest review count in the study, with a strong and recent average. The readable reviews cover search work. Two also describe the sales process before the work began, giving buyers some insight into how the agency handles initial conversations. | 12 |
| Published research6.4% | 8 | Its published material covers a broad range of AI-search subjects and includes two calculators. The strongest work takes a clear position on measuring visibility. Much of the AI content consists of agency rankings, and the agency has not published an original dataset analysis. | 123 |
| Their own AI visibility4.6% | 8 | Clickslice appears in AI answers to the tracked prompts more often than most agencies, placing it in the upper part of the field. The result is the same across every list. We measure this once, so it does not tell a B2B buyer anything about the agency's B2B client work. | 1 |
| Team and reputation1.7% | 9 | A LinkedIn role carries the AI-search discipline directly. An agency-of-the-year win and vendor partner accreditation provide external evidence, alongside the company's record. Buyers should still confirm who will work on the account and how that role connects with B2B strategy. | 12 |
| Pricing transparency1.2% | 7 | Clickslice publishes a starting monthly figure and an itemised link-building rate card. Its AI-search pages do not give a specific price, and no minimum term appears. The information helps with an initial budget check, but a buyer will need to ask what the GEO service includes. | 12 |
| B2B evidence30% | 10 | Clickslice publishes B2B client work with an AI-search figure attached. Secure Redact, a SaaS business, recorded a 54.6% visibility score and ranked first overall. Its result rose 19.6% month on month, with the highest share of voice and citation share across the tracked competitors. | |
| B2B fit26% | 4 | 3 of the 28 published clients are businesses selling to other businesses, an 11 per cent share. They include Secure Redact, Trinity Power, which sells power stations, and Dejex, which supplies the horticulture trade. The range is relevant, although the B2B share of the published client base is modest. | 1 |
Polaris Agency
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 6 | Polaris Agency publishes one AI-search case study, and it is among the best evidenced in this group. The client and quoted spokesperson are named, the starting position appears in figures, the period is stated and the change is substantial. The case study does not say which instrument produced the figures, so the result cannot be independently checked as closely as it might be. | 12 |
| Measurement approach8.7% | 6 | Polaris has a full GEO service tree and names the measures on its tracking page. Reporting reaches referral attribution and conversion. The agency builds the measurement stack around each client and names no platform, while the published material sets no reporting rhythm. | 12 |
| Reviews and references6.9% | 7 | The agency has a decent average across a modest number of reviews. One review names search work, one covers email marketing and another offers general praise. The newest review is a year old, so buyers should ask for more recent references. | 1 |
| Published research6.4% | 8 | Polaris covers more than six distinct AI-search subjects, and its playbooks take positions of their own. Where figures appear, the agency cites other sources. It has not published an analysis of an original generative-search dataset. | 123 |
| Their own AI visibility4.6% | 7 | Polaris appears in AI answers to the tracked prompts a fair amount, placing it in the upper half of the field. The result is the same across every list. This criterion measures the agency once and does not assess its B2B work. | 1 |
| Team and reputation1.7% | 7 | Polaris has a small team and no AI-search job title. Its search director appears on LinkedIn and is the same person quoted in the AI case study, which supports the link between the named expertise and the published work. Recent search award wins add external evidence. | 123 |
| Pricing transparency1.2% | 8 | A dedicated pricing page publishes three tiers, their figures and the team supplied at each level. That detail is unusual and useful. The tiers cover search, content and digital PR, while the GEO pages carry no separate figure, so ask how the work would be allocated within the package. | 12 |
| B2B evidence30% | 10 | Polaris Agency publishes B2B client work with an AI-search figure attached. Six Degrees, a managed security provider, moved from 0% to 20% AI share of voice in seven days. The short measurement period deserves a careful discussion, but the result is clearly presented. | |
| B2B fit26% | 7 | 32 of the 73 published clients are businesses selling to other businesses, a 44 per cent share. Polaris also runs a B2B service page. Its AI-search case study covers Six Degrees, a B2B client, so the sector experience connects directly with the GEO evidence. | 1 |
Impression
Nottingham (HQ)London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 7 | Impression publishes one unusually detailed AI-search case study. It names the client, states a 12-month period, explains the tactics and links the figures to the tools behind them. The case study gives no starting position, so the scale of the change remains difficult to judge. | 12 |
| Measurement approach8.7% | 6 | The agency names three measurements, tracks prompts by topic and business, and reports through to conversion and revenue. It describes the tracking software without naming it and gives no reporting rhythm for the AI work. B2B buyers should clarify how often results will be reviewed. | 1 |
| Reviews and references6.9% | 8 | Impression has a strong average across a good number of reviews. One mentions search work, while the others are more general. The newest readable review is around a year old, so recent client references would strengthen the picture. | 12 |
| Published research6.4% | 8 | The agency covers eight distinct AI-search subjects. Its strongest pieces take a position on questions such as which AI metrics matter to boards. The team refers to tests without publishing the underlying results as research, which limits what a buyer can examine. | 123 |
| Their own AI visibility4.6% | 9 | Impression appears in the tracked AI answers more often than almost every other agency, placing it near the top of the field. The result is the same across every list. It measures the agency's visibility once and does not reflect B2B performance. | 1 |
| Team and reputation1.7% | 7 | Impression has a large team and strong external reputation, including B Corp certification and several agency-of-the-year wins. No published team job title specifically carries AI search. A B2B buyer should confirm where GEO expertise sits and who would provide it. | 123 |
| Pricing transparency1.2% | 3 | Impression publishes no clear price for its AI service. That makes the service difficult to compare with agencies that publish tiers or starting figures. The sensible next question is what the proposed scope includes and how the fee relates to the wider search or digital programme. | 1 |
| B2B evidence30% | 8 | Impression publishes B2B client work with an AI-search figure attached. Tensar appears in the work and is tagged as B2B and manufacturing by Impression. The published evidence gives the sector context, though the summary does not include a before-and-after figure. | |
| B2B fit26% | 5 | 14 of the 68 published clients are businesses selling to other businesses, a 21 per cent share. Impression runs a B2B service page. Its published B2B clients include Tensar, The Access Group, Precursive, hVIVO, CEIC, EMIS, EnviroBuild, Fire Seals Direct, Richard Nelson and a SaaS supply-chain client. | 1 |
Exposure Ninja
West Bridgford, NottinghamLondonCebu City| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 9 | Exposure Ninja publishes ten case studies that mention AI visibility, with figures in three. The strongest names the client, states the period and tracks AI Overview presence and ChatGPT traffic through to conversions. None names the source of the figures, so buyers should ask how the results were produced. | 1234 |
| Measurement approach8.7% | 6 | The audit explains what it assesses across five named platforms, and clients receive the full prompt library. The AI work names no measurement instrument and gives no reporting rhythm. That leaves a B2B team with useful detail about the audit, but less certainty about ongoing measurement. | 123 |
| Reviews and references6.9% | 8 | Exposure Ninja has a very large number of recent reviews and a strong average. The readable reviews cover search and website work, although none specifically mentions AI search. Ask for a B2B reference if sector experience matters to the appointment. | 1 |
| Published research6.4% | 9 | One report provides original analysis with a stated method. It counts which brands AI answers cite within a sector. The sample size is not given, and two further reports sit behind download forms, so the available evidence is incomplete. | 123 |
| Their own AI visibility4.6% | 4.5 | Exposure Ninja appears only occasionally in the tracked AI answers, placing it in the lower half of the field. The result is the same across every list. This is a single agency-visibility reading and says nothing about its B2B client work. | 1 |
| Team and reputation1.7% | 9 | Two formal job titles carry AI-search responsibilities. The chief executive speaks at major industry conferences, and an agency-of-the-year title plus a long list of award shortlists provide further external evidence. Buyers should still check which specialists would handle a B2B account. | 1234 |
| Pricing transparency1.2% | 3 | Exposure Ninja publishes no price for its own services. An outside register carries a rate, while the agency has argued publicly that businesses should publish pricing. The position is easy to understand, but buyers still need a direct scope and fee before comparing the agency fairly. | 12 |
| B2B evidence30% | 3 | Exposure Ninja publishes B2B client work without an AI-search figure attached. Elite Renewables serves homeowners and businesses. That shows relevant client exposure, but it does not provide a B2B AI-search result a buyer can test. | |
| B2B fit26% | 7 | 10 of the 26 published clients are businesses selling to other businesses, a 38 per cent share. Exposure Ninja also runs a B2B service page. B2B is its strongest sector by share in the published client list, although the AI-search evidence does not include a supporting figure. | 1 |
Found
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 3 | Found publishes one case study that names AI visibility. Its figure measures the share of citations attributed to created content, so it shows attribution rather than a change in visibility. The case study gives no starting point, period or instrument, and the same figure appears as proof on several service pages. | 123 |
| Measurement approach8.7% | 9 | Found has a full service tree covering individual answer engines and names the measures across five platforms. Its own named product provides continuous tracking, with prompt work built for each client. Reporting stops at visibility and sentiment, so the published approach does not connect the work to leads, sales or revenue. | 123 |
| Reviews and references6.9% | 7 | Found has a strong average from a small number of reviews. One names search work, while the rest cover web projects and general praise. The newest review is two years old, making recent references particularly worth requesting. | 1 |
| Published research6.4% | 8 | Found covers ten or more distinct AI-search subjects, and its strongest pieces take positions of their own. It has not published an analysis of an original dataset. The material can help a buyer understand the agency's thinking, but it offers less evidence of first-party research. | 123 |
| Their own AI visibility4.6% | 10 | Found appears in AI answers to the tracked prompts more often than any other agency in the study. The result is the same across every list. We measure this once, so it does not show how Found performs for B2B clients. | 1 |
| Team and reputation1.7% | 8 | Found publishes a large team, and LinkedIn corroborates it. Neither source shows an AI-search role. The only AI wording appears in a director's headline. Award shortlists and wins provide external support for the firm's reputation. | 123 |
| Pricing transparency1.2% | 8 | Found publishes three price bands with figures and explains what moves a client between them. It does not itemise what each band includes, and the AI-search pages carry no separate figure. The published bands help with proportionality, but a buyer still needs a service breakdown to judge value. | 12 |
| B2B evidence30% | 6 | Found publishes B2B client work without an AI-search figure attached. Mahlkönig, a German manufacturer selling to cafés, records 67% of LLM citations from created content. That is a useful B2B example, although the figure measures citation attribution rather than a visibility change. | |
| B2B fit26% | 5 | 5 of the 33 published clients are businesses selling to other businesses, a 15 per cent share. Found also runs a B2B service page. Its AI-search case, Mahlkönig, is B2B, giving the agency a relevant example despite the smaller share of published B2B clients. | 1 |
Reboot
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 6 | Reboot publishes AI-search work with measurable results and explains the approach used. The evidence is stronger where the method is described than where the underlying measurement source is concerned. A buyer should ask to see the reporting behind the published figures. | 123 |
| Measurement approach8.7% | 7 | The GEO service explains its tracking and monitoring approach. Reboot also publishes dedicated material about AI-visibility measurement and audits. That gives a B2B buyer a clearer view of the proposed work, although the client evidence still needs closer checking. | 123 |
| Reviews and references6.9% | 6 | Reboot has the lowest review score in the study, based on a relatively small number of reviews. Around a third are rated one star. Two readable reviews mention search work, so buyers should investigate the reasons behind the wider review pattern. | 12 |
| Published research6.4% | 10 | Reboot publishes a controlled GEO experiment with a stated hypothesis and method. It gives the results in full and includes where the experiment failed. The study planted a fact that existed nowhere else and tested whether AI models would repeat it, making the method unusually easy to examine. | 123 |
| Their own AI visibility4.6% | 5 | Reboot appears occasionally in the tracked AI answers, slightly below the middle of the field. The result is the same across every list. It measures the agency once and does not assess B2B client performance. | 1 |
| Team and reputation1.7% | 9 | Reboot has a dedicated AI-search job title, clearly identified leadership and more than a decade of company history. Agency recognition and conference speaking provide further external evidence. That structure may suit a buyer who wants a named GEO specialist rather than a generalist account team. | 12 |
| Pricing transparency1.2% | 7 | Reboot publishes one figure for the service that performs the AI work and explains the reason for the entry point. It publishes no tiers, minimum term or notice period. The starting price gives a useful budget signal, but the missing terms make total cost harder to compare. | 1 |
| B2B evidence30% | 3 | We reviewed every case study Reboot publishes and found no B2B client with an AI-search result attached. That leaves the agency with relevant sector examples to discuss, but no published B2B GEO outcome for a buyer to verify. | |
| B2B fit26% | 5 | 7 of the 53 published clients are businesses selling to other businesses, a 13 per cent share. Reboot runs a B2B service page at /industries/b2b-seo/. Its published B2B clients include Kiteworks, a second cybersecurity client, a trading platform, a career platform, CV App, a commercial cleaning supplier and UK PHA. | 1 |
Buried
Bristol| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 7 | Buried publishes four case studies that name AI visibility, and three include a figure. Each names the client and period, while one compares the result before and after against a named competitor. The source of the figures is not named, which limits verification. | 1234 |
| Measurement approach8.7% | 10 | Buried publishes the clearest measurement approach in the study. It covers eight indicators, three named tools, a stated reporting rhythm and six answer engines. Reporting connects through to leads and sales, giving B2B buyers a more complete picture of how the work could be judged. | 123 |
| Reviews and references6.9% | 9 | Buried has a perfect average across the available reviews. It is the only agency with a readable client review that specifically names GEO work, and the reviews are recent. The small review base still means a buyer should seek references beyond the public listings. | 12 |
| Published research6.4% | 8 | Buried covers the widest range of GEO subjects found in the study. It also publishes two original data studies with named authors and reviewers. The datasets measure AI interest by city, which is somewhat removed from how generative search itself behaves. | 1234 |
| Their own AI visibility4.6% | 8.5 | Buried appears in the tracked AI answers more often than most agencies, placing it near the top of the field. The result is the same across every list. It is a single reading of the agency's own visibility and does not measure B2B work. | 1 |
| Team and reputation1.7% | 8 | Buried publishes a team with AI-search expertise, although LinkedIn shows roles centred on SEO rather than dedicated AI-search titles. The company's external record was also checked. Buyers should clarify who would deliver the GEO work day to day. | 123 |
| Pricing transparency1.2% | 9 | Buried publishes GEO pricing in tiers, matched to buyer size and itemised by deliverable. It gives a buyer a useful basis for judging transparency and proportionality. No minimum term or notice period is published, so the full commitment remains unclear. | 12 |
| B2B evidence30% | 1 | Buried publishes B2B client work without an AI-search figure attached. It also publishes a B2B lead-generation case without an AI-search figure attached. The sector relevance is there, but the published evidence does not yet show a measurable B2B GEO outcome. | |
| B2B fit26% | 4 | One of the seven published clients is a business selling to other businesses, a 14 per cent share. Buried has no B2B service page. Its published client mix therefore provides only limited evidence of B2B fit. | 1 |
Passion Digital
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 6 | Passion Digital publishes one AI-search case study with a before-and-after pair for visibility share and a five-step method. The client is unnamed, and the case study does not say where the figures came from. That gives a buyer something to examine, but little context for judging the result. | 12 |
| Measurement approach8.7% | 8 | The agency has an AI-search service with supporting sub-pages. It names the measures across four engines, two instruments, including one of its own, and builds prompts for each client. Reporting reaches traffic and leads, but the agency gives no sampling frequency. | 123 |
| Reviews and references6.9% | 8 | Passion Digital has a strong average across a good number of reviews, although all are about a year old. One names search work. The rest are general, and one comes from a partner agency, so recent client references would add useful context. | 12 |
| Published research6.4% | 8 | Passion Digital covers seven distinct AI-search subjects. Its strongest piece explains how to identify AI crawlers that ordinary analytics miss. The agency relies on other people's figures and has not published an analysis of its own dataset. | 123 |
| Their own AI visibility4.6% | – | Passion Digital is not rated on this measure. It joined the tracked prompt set too recently to have a reading, so the criterion drops out of its average and counts neither for nor against the agency. The same treatment applies across every list. The missing reading says nothing about its B2B capability. | 1 |
| Team and reputation1.7% | 7 | The team page agrees with LinkedIn, and neither shows a job title aligned to AI search. Award recognition and recent finalist places provide external evidence, while the company record is clean. A buyer should ask which specialists would own the AI-search work. | 123 |
| Pricing transparency1.2% | 3 | Passion Digital publishes no price for any service. Its enquiry form includes a budget selector, but that only shows the bands the agency works within. It does not explain what any band buys, so transparency and value remain difficult to judge before a sales conversation. | 12 |
| B2B evidence30% | 3 | We reviewed every case study Passion Digital publishes and found no B2B client with an AI-search result attached. The agency has published B2B client work, but the available material does not provide a measurable B2B GEO outcome. | |
| B2B fit26% | 4 | 8 of the 39 published clients are businesses selling to other businesses, a 21 per cent share. They include Nutanix, Cyncly, Cloud Gateway, Moore Kingston Smith, Shoosmiths, P2 Consulting, Octopus Investments and DailyFX. B2B is Passion Digital's strongest sector by count in the published client list. | 1 |
Blue Array
ReadingLondon| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.5% | 1 | Blue Array publishes 21 success stories, but only one mentions AI search, and it does so as a reason for changing tactics. The attached results are organic, leaving the AI-search claim without evidence a buyer can check. This is a substantial gap for a ranking that gives weight to proven outcomes. | 123 |
| Measurement approach8.7% | 4 | The service page specifies mentions, citations, sentiment and competitor benchmarking across named models. It names no tool for the work and gives no reporting schedule. The measures sound relevant to B2B buyers, but the missing operational detail makes the approach harder to assess. | 123 |
| Reviews and references6.9% | 7 | Blue Array has a perfect average from a small number of reviews. One covers search work, while the rest offer general praise for the service. The newest review is two years old, so ask for recent references before placing much weight on the score. | 1 |
| Published research6.4% | 9 | Blue Array publishes three original AI-visibility studies across named models and covers a broad set of GEO subjects. The method and sample sit behind an email form, so we could not read them. That prevents a proper assessment of the research quality. | 1234 |
| Their own AI visibility4.6% | 7.5 | Blue Array appears in AI answers to the tracked prompts more often than most agencies, placing it in the upper third. The result is the same across every list. This criterion measures the agency once and does not indicate B2B performance. | 1 |
| Team and reputation1.7% | 7 | The team page and LinkedIn agree, which is rarer than it should be. Neither shows an AI-search role. B Corp certification and an agency-of-the-year award provide external evidence, while a buyer should confirm who would deliver the GEO work. | 123 |
| Pricing transparency1.2% | 8 | Blue Array publishes one audit price in full, while retainers allow the buyer to set the size. The GEO page carries no figure, and no minimum term is stated. The audit price helps with transparency, but the retainer model leaves proportionality and value to establish in the proposal. | 123 |
| B2B evidence30% | 3 | Blue Array has not yet been read for B2B work. This column uses the field median of 3, so the missing evidence has not moved the agency up or down. Buyers should treat the result as a neutral placeholder rather than proof of B2B experience. | |
| B2B fit26% | 6 | 9 of the 22 published clients are businesses selling to other businesses, a 41 per cent share. They include Automata, GoCardless, iwoca, Penfold, Pepper Money, The Private Office, Weightmans, Yell and Save My Exams. Fintech and professional services lead the published client list, giving Blue Array a clear B2B base even though its B2B GEO evidence remains unread. | 1 |
Every other agency in the table receives the same treatment on the main ranking and the methodology page.
How we score
We score each agency against the same seven criteria used in the wider study. This page gives those criteria a B2B weighting, then adds B2B client work as an eighth measure. Every score traces to a published source checked in September 2026.
Proven outcomes
We look for named client work that reports an AI-search result a buyer can check. We give more weight to evidence from B2B clients, especially where the agency names the period, starting point, measurement instrument and commercial result.
Measurement approach
We assess what the agency measures, which tools it uses, how often it reports and how much detail its reporting provides. B2B buyers often need to connect visibility work with a longer sales journey, so clear measurement matters.
Reviews and references
We review public client feedback for volume, recency and relevance to GEO or AI-search work. B2B experience carries extra weight here when the references relate to complex services, longer buying cycles or specialist audiences.
Published research
We look for original research about AI search and GEO. Useful research shows how an agency thinks and gives a buyer something more concrete to assess than service-page claims.
Their own AI visibility
We ask AI assistants the questions an agency's buyers might ask, then record how often the agency appears. The result forms part of the wider study and is scored in the same way on this page.
Team and reputation
We examine who does the work, whether those people have a presence outside the agency website and how long the firm has been trading. That helps a B2B buyer judge the depth of experience behind the proposal.
Pricing transparency
We check whether you can find out what the agency charges before booking a call. Published pricing makes early comparison easier, particularly when a B2B team needs to plan specialist support around an existing marketing budget.
The best GEO agency for B2B, 2026
The three highest-scoring agencies on this B2B ranking, followed by the agencies with the strongest evidence in individual B2B measures.
SEO Works
SEO Works scores 7.9 out of 10 here, compared with 8.1 on the main ranking. It publishes B2B client work with a measurable AI-search result, including a seating manufacturer that reached 60.6% share of voice in AI Overviews, and DHL. 9 of its 82 published client examples belong to this list, giving it an 11 per cent B2B share.
Clickslice
Clickslice scores 7.7 out of 10 for B2B, compared with 8.2 on the main ranking. Its published B2B evidence includes Secure Redact, a SaaS business that reported a 54.6% visibility score and first place overall. The figure rose 19.6% month on month, with Secure Redact also recording the highest share of voice and citation share across tracked competitors. 3 of Clickslice's 28 published client examples belong to this list, an 11 per cent share.
Polaris Agency
Polaris Agency scores 7.7 out of 10 here, up from 6.7 on the main ranking. That is the largest move up of any agency on this list. Its published B2B evidence includes Six Degrees, a managed security provider that moved from 0% to 20% AI share of voice in seven days. Of its 73 published client examples, 32 belong to this list, giving Polaris a 44 per cent B2B share.
Impression
Impression scores 6.9 out of 10 for B2B, compared with 7.2 on the main ranking. It publishes B2B client work with an AI-search result attached, including Tensar, which Impression categorises as both B2B and manufacturing. 14 of its 68 published client examples belong to this list, a 21 per cent share.
Exposure Ninja
Exposure Ninja scores 6.1 out of 10 here, compared with 7.7 on the main ranking. It publishes B2B client work, although the examples do not include an AI-search figure. Elite Renewables serves both homeowners and businesses. 10 of Exposure Ninja's 26 published client examples belong to this list, giving it the deepest B2B client share outside the top three at 38 per cent.
What a GEO agency costs
Published prices give you a starting point, but they rarely explain the full arrangement. The table below shows the broad monthly bands we found, what each level usually covers and the questions worth asking before you book a call.
| What you are looking at | Entry | Mid-market | Enterprise |
|---|---|---|---|
| Typical monthly spend | £450 to £1,500 a month | £1,500 to £8,000 a month | £8,000 a month and above |
| What the money buys | A fixed scope covering prompt research, a visibility baseline and a short list of fixes | Ongoing content, technical work and digital PR against a tracked prompt set | Multi-market or multi-brand programmes with named senior people on the account |
| Who publishes a figure | The two agencies that publish packages for the AI work itself | Most agencies that publish search retainers | Three agencies, two of which publish only a starting figure |
| What is almost never published | The minimum term and notice period | What each band includes, tier by tier | Pricing information on most sites |
| What to ask before the call | What happens in month one and what the baseline is measured with | Which tool provides the reporting and how often it runs | Who is actually on the account and what they have shipped |
B2B GEO pricing is harder to compare than a standard SEO retainer. Agencies use different names for the work, and several publish prices for related services rather than for AI-search visibility itself.
The figures found in this review point to a wide range. A focused project might cover prompt research, a visibility baseline and a short list of fixes. A larger retainer may involve ongoing content, technical work, reporting and senior input across several disciplines.
That difference matters for B2B companies. A short engagement can help you understand where your brand appears in AI answers and what needs attention. A longer retainer makes more sense when your sales cycle is long, your subject matter is technical, or several markets and product areas need regular work.
Ask the agency to separate the initial audit from ongoing delivery. You should also ask which activities sit inside the monthly fee, how often reporting happens, who will do the work, and how the agency will connect AI-search visibility with the enquiries and opportunities that matter to your business. A pleasing visibility graph is no substitute for useful commercial evidence.
Agency, freelancer or in-house
The right route depends on the capability you already have and how quickly you need the work moving. This comparison sets out the usual trade-offs between an agency, a freelancer and an in-house hire.
| Agency | Freelancer | In-house | |
|---|---|---|---|
| Monthly cost | £1,500 to £8,000 a month | £500 to £8,000 a month | From £4,000 a month |
| In its favour | Low initial commitment and a quick start. One retainer can cover several roles and specialisms, often with senior input. You can scale the work up or down as your needs change. | Quick to hire and the lowest commitment of the three. You get one person focused on the discipline. | The lowest cost per hour once the person is in post, with their whole working week available to you. |
| Against it | You are one client among several, and your day rate buys less time than a salary. | The highest cost per hour, with one person covering the work. Copywriting, development and digital PR usually sit outside their remit. | Hiring takes longer, the commitment is substantial, and a mid or senior-level hire has a high entry cost. |
| Suits you if | You want the work moving within weeks and need more than one discipline. | You already have the surrounding skills and need one specialist to fill the gap. | GEO is becoming a permanent part of how you go to market. |
An agency gives you the quickest route to a wider GEO skill set. That matters for B2B teams, where AI-search work may involve content, digital PR, technical SEO, measurement and senior oversight.
A freelancer can cost less and work closely with your existing team. Check how much of the work depends on one person, though. GEO covers several disciplines, and you may need extra support for research, content production or reporting.
An in-house hire gives you the most control and keeps the knowledge within the business. It also means carrying the cost of recruitment, salary and tools. One person may struggle to cover every part of the work without outside help.
For many B2B companies, an agency or freelancer alongside an existing marketing lead offers a sensible starting point. Ask who will do the work, how often they report, which AI-search results they measure and what happens if you need support beyond the original brief. A low monthly fee can look attractive until you discover it buys very little time.
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See the rankingBest for local businesses
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See the rankingBest for scale-ups
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See the rankingBest for start-ups
See which agencies may suit start-ups looking to build AI-search visibility while managing limited time and budget.
See the rankingFAQ
FAQs
Why is the order different from the main ranking?
The order changes because this page is weighted for B2B buyers. It gives extra weight to published B2B work and AI-search results, alongside the seven criteria used in the wider study. The main ranking applies one set of weightings to all twenty agencies, with no segment weighting.
Can an agency pay to be in this table?
An agency can pay to be listed in the study, but payment does not guarantee a ranking position. Every agency is assessed against the same seven criteria, whether it pays to be listed or not. An agency's position depends on its assessment against those criteria.
Can an agency appeal its score?
Agencies can share additional information with us through the listing process, including pricing that is not published on their website. The score still follows the published methodology and the evidence available for each criterion. Every score traces to a source on the methodology page.
How often is this updated?
The rankings are updated during the monthly review. This page uses information read from agency pages and public records in September 2026, so published results, pricing, reviews and other evidence can change after that date.
Which agencies are in the study?
The study assesses twenty UK agencies that sell generative engine optimisation services. Every agency is scored against the same seven criteria. This B2B page adds B2B work as an eighth measure and changes the weighting for a B2B buyer.

About the author
Sarah Rice
Editor
Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.
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