Who are the best GEO agencies for ecommerce brands?

We scored 20 UK GEO agencies specifically for ecommerce, combining our wider seven-criterion agency study with published ecommerce evidence and client experience.

Sarah RiceEditor14 September 2026Last reviewed14 minRead
20Agencies ranked
7Assessment critera
5Data sources
248Verified references

Introduction

bestgeoagencies.co.uk reviews UK agencies selling GEO and AI-search services against seven criteria, using the same underlying research across every ranking. This page takes those scores and applies an ecommerce-specific weighting.

Ecommerce evidence accounts for 30% of the score and ecommerce client fit another 26%. The original seven criteria make up the remaining 44%, so agencies can move considerably from their position in our main ranking.

Only five of the 20 agencies publish an ecommerce client result with an AI-search figure attached. Every score on this page comes from published evidence and has a source behind it.

Quick verdict

The top three

These are the three highest-scoring agencies for ecommerce GEO. The ranking combines published AI-search results, ecommerce experience and scores from the wider agency study.

1. Best for ecommerce

Buried

Buried publishes AI-visibility figures for three named ecommerce clients: Pinter, Atomic Cubes and Dunnes Stores. Ecommerce businesses account for four of its seven published clients, or 57%, and it has a dedicated ecommerce service page.

That combination of published ecommerce results and strong scores across the seven wider criteria puts it first.

9Our score from £1,200 a month
Visit website
2. Runner-up

Clickslice

Clickslice reports that Furl moved from around 5% to nearly 15% AI visibility, while citation share rose from 0.5% to 4%. It also publishes a 24% to 40% increase for Knit in a Box, a brand it owns and identifies as such.

Twenty-one of its 28 published clients are ecommerce businesses, giving it 75% ecommerce coverage.

8.9Our score from £2,500 a month
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3. Runner-up

Charle

Charle has the clearest ecommerce specialism in the study. All 21 published clients are ecommerce businesses, and it holds a verified Shopify partnership.

Its GEO service page publishes a 164% increase in AI-search citations for Cambridge Satchel and a 1,030% increase in GEO visibility for Rhute. These are service-page statistics rather than full case studies.

8.4Our score no published price
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Key takeaways

  1. Five of the 20 agencies publish an ecommerce client result with an AI-search figure. Buried, Clickslice, Charle, Rise at Seven and SEO Works provide some numerical evidence. Four occupy the first four positions.
  2. No agency publishes a complete ecommerce AI-search result. Across those five, we found no example that gives the starting position, measurement period and instrument together. These are sensible questions to take into procurement.
  3. An evidence score of 3 can mean two very different things. Seven agencies had their complete published client libraries reviewed without an ecommerce AI-search result being found. Eight have not yet been assessed for ecommerce and take the field median. The same table score should not be read as the same finding.
  4. Ecommerce experience alone does not determine the ranking. Polaris publishes 35 ecommerce clients, the largest number in the study, and ranks eighth. The ranking also rewards published AI-search evidence and the seven wider measures of agency quality.

The full ranking

The table below combines the seven criteria used in our main GEO agency study with two ecommerce-specific measures.

Ecommerce evidence carries 30% of the score and ecommerce fit 26%. The seven wider criteria account for the remaining 44%, which is why an agency's position here can differ significantly from its position in the main ranking.

#EntryProven outcomesMeasurement approachReviews and referencesPublished researchTheir own AI visibilityTeam and reputationPricing transparencyEcommerce evidenceEcommerce fitTotalof 10
1 Buried 710988.589109 9 Visit site
2 Clickslice 8988897109 8.9 Visit site
3 Charle 4976–681010 8.4 Visit site
4 Rise at Seven 44596.591106 6.8 Visit site
5 Propellernet 69510310539 6.1 Visit site
6 SEO Works 88889.57853 5.9 Visit site
7 Impression 768897337 5.9 Visit site
8 Polaris Agency 667877837 5.6 Visit site
9 Found 3978108837 5.6 Visit site
10 Exposure Ninja 96894.59335 5.5 Visit site
11 Quirky DigitalNot assessed 56862.56756 5.4 Visit site
12 Reboot 6761059735 5.1 Visit site
13 Passion Digital 6888–7334 4.8 Visit site
14 Blue ArrayNot assessed 14797.57836 4.6 Visit site
15 VarnNot assessed 04885.56536 4.2 Visit site
16 PropellerNot assessed 0107466134 3.8 Visit site
17 GAINNot assessed 018627536 3.7 Visit site
18 Targeted SEONot assessed 53881.56330 3.0 Visit site
19 Bird MarketingNot assessed 117147731 2.4 Visit site
20 SolvidNot assessed 000414730 1.4 Visit site

Why trust this ranking

This ranking comes from the most comprehensive independent review of the UK GEO agency industry. We use published evidence, professional review and regular updates, so you can see why each agency appears where it does.

View methodology

Every agency is researched against proven outcomes, measurement, reviews, published research, AI visibility, team and pricing. Those underlying scores remain identical across our rankings.

For this ranking, we separately assess published ecommerce AI-search evidence and the proportion of each agency's published client work that comes from ecommerce.

Our research draws on agency-published material, client evidence, third-party records and reviews, our own first-party AI-visibility data, and calculated outputs from the study. Every score traces back to a source.

If we read an agency's published client library and find no relevant result, we say so. If the evidence has not yet been assessed, we do not treat that as an absence or a weakness.

Commercial participation is separate from scoring. Payment cannot buy a higher position or favourable editorial treatment. Additional eligible evidence can affect a score only when it is assessed through the same methodology.

Detailed review

The ten highest-scoring agencies on this ecommerce ranking, examined criterion by criterion. The seven core scores come from the wider study and stay the same across our rankings. This page changes their weighting for ecommerce buyers and adds two ecommerce measures.

Buried

Bristol
9/10Our score
Visit siteburiedagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes15.3%7

Buried publishes four case studies that name AI visibility. Three include a figure, with the client and period stated. One compares performance before and after the work against a named competitor. The figures do not identify their source, which keeps this from scoring higher.

1234
Measurement approach7%10

Buried has the clearest measurement approach in the study. It covers eight indicators, names three tools, sets out a reporting rhythm and tracks six answer engines. The reporting links visibility with leads and sales, giving ecommerce teams a clearer view of commercial impact.

123
Reviews and references6.5%9

Buried records a perfect average across the available reviews. It is the only agency in the study with a readable client review that specifically names GEO work. The reviews are recent, too.

12
Published research4.7%8

Buried covers the widest range of GEO subjects in the study. Its published work includes two original data studies with named authors and reviewers. Both datasets measure AI interest by city, which sits somewhat apart from the way generative search behaves.

1234
Their own AI visibility7%8.5

Buried appears in our tracked AI answers more often than most agencies, placing it near the top of the field.

1
Team and reputation1.8%8

Buried publishes a team with AI-search expertise. LinkedIn shows roles focused mainly on SEO rather than dedicated AI-search titles. We also checked the company's external record.

123
Pricing transparency1.8%9

Buried publishes GEO pricing in tiers, matched to buyer size and itemised by deliverable. That gives an ecommerce buyer a useful starting point for budgeting. The agency publishes no minimum term or notice period.

12
Ecommerce evidence30%10

Buried publishes ecommerce work with AI-search figures attached. It names Pinter, Atomic Cubes and Dunnes Stores as clients, with a figure for AI visibility attached to each one.

Ecommerce fit26%9

Buried publishes work for seven clients, four of which are ecommerce businesses. That gives ecommerce clients a 57 per cent share, alongside a dedicated ecommerce SEO service page. The sample is small, so the percentage rests on a handful of examples.

1

Clickslice

London
8.9/10Our score
Visit siteclickslice.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes15.3%8

Clickslice publishes four dedicated answer-engine case studies. Each names the client and shows where visibility and citation share started and finished. The fourth case study covers Clickslice's own brand, which the agency discloses. None gives a measurement period.

1234
Measurement approach7%9

Clickslice names its measurement instrument and builds prompt sets for individual clients. Clients get live dashboards, while reporting continues through to leads, sales and revenue. That commercial link is useful for an ecommerce brand trying to connect AI visibility with the till.

123
Reviews and references6.5%8

Clickslice has the highest review count in the study, with a strong and recent average. The readable reviews cover search work. Two describe the sales process before the work began, so they provide less evidence about delivery itself.

12
Published research4.7%8

Clickslice publishes a broad range of AI-search material, including two calculators. Its strongest work takes a clear methodological position on measuring visibility. Much of the remaining AI content consists of agency rankings, and the agency publishes no original dataset analysis.

123
Their own AI visibility7%8

Clickslice appears in our tracked AI answers more often than most agencies, putting it in the upper part of the field.

1
Team and reputation1.8%9

A LinkedIn role carries the AI-search discipline directly. An agency-of-the-year win and vendor partner accreditation add external evidence to the company record.

12
Pricing transparency1.8%7

Clickslice publishes a starting monthly figure and an itemised link-building rate card. Its AI-search pages do not give a specific price, and no minimum term is published. You can estimate the entry point, but you will need to ask what the GEO work adds.

12
Ecommerce evidence30%10

Clickslice publishes ecommerce work with AI-search figures attached. Furl, a furniture retailer, moved from around 5 per cent visibility to nearly 15 per cent, while citation share rose from 0.5 per cent to 4. Knit in a Box, which Clickslice owns and discloses as its own brand, moved from 24 per cent to 40.

Ecommerce fit26%9

Twenty-one of the twenty-eight clients Clickslice publishes work for sell consumer products online, giving it a 75 per cent ecommerce share. Its case-study page is titled eCommerce SEO Case Studies, so that description comes from the agency itself. The work spans furniture, fashion, jewellery, fireworks, humidors, e-bikes and pharmacy.

1

Charle

LondonNew York
8.4/10Our score
Visit sitecharleagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes15.3%4

Charle publishes three pieces of client work with AI-visibility figures as headline statistics on a service page. Two clients are named. None of the figures gives a starting point, measurement period or source, so the results are difficult for a buyer to check.

123
Measurement approach7%9

Charle tracks citations, mention frequency, prompt match rates and traffic across four named engines. It reports monthly through its own published platform. The reporting stops at traffic, with no published link to leads or revenue.

123
Reviews and references6.5%7

Charle has a high average across a modest number of reviews. They are all about a year old and focus on Shopify build work. None mentions search, so the reviews say more about ecommerce delivery than GEO.

1
Published research4.7%6

Charle covers five distinct GEO subjects. The strongest piece is a methodological guide bylined by the chief executive. The agency publishes no original dataset.

123
Their own AI visibility7%–

Charle is not rated on this criterion. It joined our tracked prompt set too recently to produce a reading, so the criterion drops out of its average and counts neither for nor against the agency. This result is the same on every list, and it does not relate specifically to ecommerce work.

1
Team and reputation1.8%6

Charle claims a Shopify and GEO team, with one person named publicly. No individual carries a GEO title on the site or LinkedIn. Shopify Plus Partner status supports the agency's ecommerce credentials. We could find no company record, so the founding date rests on Charle's own word.

123
Pricing transparency1.8%8

Charle publishes membership tiers and figures covering Shopify support. The GEO page carries no price, and no minimum term is published. An ecommerce buyer can see the Shopify entry points but will need to ask separately about GEO.

12
Ecommerce evidence30%10

Charle publishes ecommerce work with AI-search figures attached. Cambridge Satchel is up 164 per cent on AI-search citations, while Rhute is up 1,030 per cent on GEO visibility. Both figures appear on Charle's GEO service page.

Ecommerce fit26%10

All twenty-one clients Charle publishes work for are consumer brands trading on Shopify. The agency runs separate ecommerce SEO and ecommerce GEO service pages, and we verified its published Shopify partnership. No client base in the study is more completely ecommerce-focused.

1

Rise at Seven

SheffieldManchesterLondonNew York
6.8/10Our score
Visit siteriseatseven.comChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes15.3%4

Rise at Seven's work pages do not name AI visibility. Its client AI figures appear on a service page that is absent from the sitemap and reachable only through the navigation. The figures render as animated counters, so we had to read them from the page source. Three of the four clients are named, but each figure gives only a level, with no starting point, period or measurement instrument.

12
Measurement approach7%4

Rise at Seven explains its strategy prompt by prompt and competitor by competitor, with onsite work set out separately. It names no measurement instrument or reporting rhythm, and the published material does not connect visibility with traffic, leads or revenue. The agency's stated position is that this work belongs with its SEO team.

12
Reviews and references6.5%5

Rise at Seven has very few reviews, and none of the readable ones describes specific work. They discuss collaboration and communication. Two come from other agencies, which gives them limited value for an ecommerce buyer assessing delivery.

1
Published research4.7%9

Rise at Seven publishes a live leaderboard combining Google visibility, AI-search visibility and brand demand into one score for each category. The agency names its data source, explains the method, publishes the leaderboard free and tracks it over time. It does not state the universe from which the data is drawn.

123
Their own AI visibility7%6.5

Rise at Seven appears in our tracked AI answers around the middle of the field.

1
Team and reputation1.8%9

Two job titles carry the AI-search discipline, and the agency names its leadership throughout the site. Award wins and conference organising add external evidence to the published team record.

12
Pricing transparency1.8%1

Rise at Seven publishes no price for its own work. It does not explain what changes the price, and we found no rate in an outside register. The only pound figures on the site belong to client results and other people's statistics.

12
Ecommerce evidence30%10

Rise at Seven publishes ecommerce work with AI-search figures attached. Revolution Beauty reaches 73 per cent share of voice in LLM answers, while InSinkErator reaches 58 per cent. Both are consumer retail brands.

Ecommerce fit26%6

Fifteen of the thirty-six clients Rise at Seven publishes work for are online retailers, a 42 per cent share. They include JD Sports, PrettyLittleThing, Revolution Beauty, Dermalogica, Interflora, GAME, Haribo, Lloyds Pharmacy, Xbox and PlayStation. Rise at Seven publishes no ecommerce service page, so this score rests on the client list.

1

Propellernet

Brighton
6.1/10Our score
CriterionScoreWhat we foundSources
Proven outcomes15.3%6

Propellernet publishes two pieces of client work that name AI visibility. Both name the client and give year-on-year periods. One explains the method properly, but neither provides a before-and-after pair or names the source of the figures.

123
Measurement approach7%9

Propellernet sets out one of the clearest measurement positions in the study. It explains which metrics the agency trusts and which it does not, names two instruments, defines the competitor set and publishes quarterly reporting. The reporting stops at visibility, with no stated link to leads or revenue.

123
Reviews and references6.5%5

Propellernet has a perfect average from a small number of reviews, but little written detail. The only substantive review is nine years old and does not describe the work. That leaves the agency's own published evidence doing most of the heavy lifting.

12
Published research4.7%10

Propellernet publishes a quarterly AI-adoption tracker with a national polling firm. It uses representative samples and publishes the research in full. That gives the work a stronger evidence base than most agency content in the study.

123
Their own AI visibility7%3

Propellernet appears in our tracked AI answers with a middling level of visibility.

1
Team and reputation1.8%10

Propellernet is the first agency in this ranking to reach the top band for staffing. Three job titles carry the AI-search discipline outright, with more people mentioning it in their headlines. B Corp certification, two agency-of-the-year wins this year and more than two decades on the company record add support.

123
Pricing transparency1.8%5

Propellernet publishes one figure, covering training. It does not explain what changes an engagement price, and no minimum term appears. An ecommerce buyer will need to ask for the cost and scope of the ongoing work.

12
Ecommerce evidence30%3

We read every case study Propellernet publishes and found no ecommerce client with an AI-search result attached. Its ecommerce client base is one of the strongest in this ranking, so the gap concerns what the agency has published about AI search for those clients.

Ecommerce fit26%9

Nine of Propellernet's twelve published clients are online retailers, a 75 per cent share. They include Holland & Barrett, Beauty Pie, Evans Cycles, Pour Moi, Dr Barbara Sturm and Long Tall Sally. Its Ecommerce Marketing sector page also names SportsShoes.com as a long-standing client. After Charle, this is the most ecommerce-weighted client list in the study.

1

SEO Works

SheffieldLeedsBirminghamCoventry
5.9/10Our score
Visit siteseoworks.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes15.3%8

SEO Works publishes five pieces of client work that name AI visibility, the highest number in the study. The strongest names the client and period, then tracks the result through to revenue. None gives a starting point or names the measurement instrument.

1234
Measurement approach7%8

SEO Works explains what it tracks on its service pages and reports monthly. The work is built around client targets, while case studies connect AI visibility with conversions and revenue. The agency does not name the tools behind the measurement.

123
Reviews and references6.5%8

SEO Works has a solid average across a large number of reviews. Two readable reviews specifically mention search work and are recent. A noticeable tail of one-star reviews brings some balance to the overall picture.

1
Published research4.7%8

SEO Works publishes a substantial dataset library, including research with clear sourcing and stated sample limitations. Some of its strongest work concerns SEO and brand rather than generative search itself.

123
Their own AI visibility7%9.5

SEO Works appears in our tracked AI answers more often than almost any other agency in the study, ranking second on this measure.

1
Team and reputation1.8%7

SEO Works has an established team and external evidence of its reputation. Its published material gives less specific evidence about dedicated AI-search roles, which limits the score on this criterion.

123
Pricing transparency1.8%8

SEO Works publishes four pricing tiers, with figures and an explanation of who each tier is intended for. Five pieces of client AI-search work provide further evidence of the service. The main point to clarify is how the published tiers map to an ecommerce programme.

12
Ecommerce evidence30%5

SEO Works publishes one ecommerce result for AI search. A coffee retailer reported a 78 per cent rise in sales from AI. The client is unnamed, which makes the result harder to check and holds this score down.

Ecommerce fit26%3

SEO Works tags eight of its eighty-two published case studies as ecommerce, fewer than 10 per cent of the total. It does run a dedicated ecommerce service page, which lifts the score off the bottom band. The evidence points to a generalist agency with an ecommerce practice inside it.

1

Impression

Nottingham (HQ)London
5.9/10Our score
CriterionScoreWhat we foundSources
Proven outcomes15.3%7

Impression publishes one unusually detailed AI-search case study. It names the client, states a 12-month period, explains the tactics and sources the figures to the tools behind them. It does not give the starting position, so the size of the change cannot be checked.

12
Measurement approach7%6

Impression names three measurements and tracks prompts by topic and business. Its reporting reaches conversion and revenue. The agency describes the tracking software without naming it, and gives no reporting rhythm for the AI work.

1
Reviews and references6.5%8

Impression has a strong average across a good number of reviews. One review mentions search work, while the others are more general. The newest readable review is around a year old.

12
Published research4.7%8

Impression covers eight distinct AI-search subjects. Its strongest pieces take a position on issues such as the AI metrics boards should care about. The team refers to tests, but does not publish the underlying results as research.

123
Their own AI visibility7%9

Impression appears in our tracked AI answers more often than almost all other agencies, placing it near the top of the field.

1
Team and reputation1.8%7

Impression has a large team and strong external reputation, including B Corp certification and several agency-of-the-year wins. No published job title across the team specifically carries AI search.

123
Pricing transparency1.8%3

Impression publishes no clear price for its AI service. An ecommerce buyer will need to establish the likely monthly range, scope and commercial terms before comparing the agency with more transparent options.

1
Ecommerce evidence30%3

We read every case study Impression publishes and found no ecommerce client with an AI-search result attached. The agency has substantial ecommerce experience, but it has not presented that experience with an AI-search figure.

Ecommerce fit26%7

Twenty-one of Impression's sixty-eight published clients are online retailers, a 31 per cent share. They include Clarins, Topps Tiles, Queensmith, Funky Pigeon, Cuckooland, Rutland Cycling, Abigail Ahern and Rise Art. Impression also publishes an Ecommerce Marketing Agency page.

1

Polaris Agency

London
5.6/10Our score
Visit sitepolarisagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes15.3%6

Polaris publishes one AI-search case study with unusually strong evidence. It names the client, includes a named client quote, gives the starting position in figures, states the period and shows a substantial change. The case study does not identify the instrument behind the figures.

12
Measurement approach7%6

Polaris publishes a full GEO service tree. Its tracking page names what gets measured, and its reporting reaches referral attribution and conversion. The agency builds the measurement stack around each client and names no platform. It sets no reporting rhythm.

12
Reviews and references6.5%7

Polaris has a decent average across a modest number of reviews. One names search work, one covers email marketing and one offers general praise. The newest review is a year old.

1
Published research4.7%8

Polaris covers more than six distinct AI-search subjects, and its playbooks take positions of their own. Figures that appear in the work come from other sources. The agency publishes no analysis of an original generative-search dataset.

123
Their own AI visibility7%7

Polaris appears in our tracked AI answers a fair amount, placing it in the upper half of the field.

1
Team and reputation1.8%7

Polaris is a small team with no AI-search job title. Its search director on LinkedIn is the same person quoted in the AI case study, which supports both claims. A strong and recent run of search award wins adds external evidence.

123
Pricing transparency1.8%8

Polaris has a dedicated pricing page with three tiers, figures and the team assigned at each level. That is unusual and useful for a buyer. The tiers cover search, content and digital PR, while the GEO pages carry no figure of their own.

12
Ecommerce evidence30%3

We read every case study Polaris publishes and found no ecommerce client with an AI-search result attached. The agency publishes AI-search results elsewhere, but none of those clients is an online retailer.

Ecommerce fit26%7

Thirty-five of Polaris's seventy-three published clients are online retailers, a 48 per cent share. Ecommerce is one of its two largest practices. The agency keeps a dedicated ecommerce archive and a sector landing page.

1

Found

London
5.6/10Our score
Visit sitefound.co.ukChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes15.3%3

Found publishes one case study that names AI visibility. Its figure measures the share of citations attributed to content, rather than a change in visibility. It gives no starting point, period or instrument, and the same figure appears as proof on several service pages.

123
Measurement approach7%9

Found publishes a full service tree covering individual answer engines. It names what gets measured across five platforms, uses its own named product for continuous tracking and builds prompt work for each client. Reporting stops at visibility and sentiment.

123
Reviews and references6.5%7

Found has a strong average from a small number of reviews. One names search work, while the rest cover web projects and general praise. The newest review is two years old.

1
Published research4.7%8

Found covers ten or more distinct AI-search subjects, with the strongest pieces taking positions of their own. The agency publishes no analysis of an original dataset.

123
Their own AI visibility7%10

Found appears in our tracked AI answers more often than any other agency in the study.

1
Team and reputation1.8%8

Found publishes a large team, and LinkedIn supports the published roles. Neither source shows an AI-search job title. The only AI wording appears in a director's headline. Award shortlists and wins provide external support for the firm.

123
Pricing transparency1.8%8

Found publishes three price bands with figures and explains what changes the price. It does not itemise what each band includes, and its AI-search pages carry no figure of their own. The bands provide a useful starting point, but the scope still needs checking.

12
Ecommerce evidence30%3

We read all thirty-three case studies Found publishes and found one with an AI-visibility figure. It belongs to Mahlkönig, which is not an online retailer, so it does not support Found's position on this ecommerce ranking.

Ecommerce fit26%7

Twelve of Found's thirty-three published clients are online retailers, a 36 per cent share and its largest single practice. The agency keeps a dedicated ecommerce archive and an Ecommerce Marketing Agency landing page.

1

Exposure Ninja

West Bridgford, NottinghamLondonCebu City
5.5/10Our score
Visit siteexposureninja.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes15.3%9

Exposure Ninja mentions AI visibility in ten case studies, with figures in three. The strongest names the client, states the period and tracks AI Overview presence and ChatGPT traffic through to conversions. None identifies the source of the figures.

1234
Measurement approach7%6

Exposure Ninja's audit explains what it assesses across five named platforms, and clients receive the full prompt library. The agency names no measurement instrument and gives no reporting rhythm for its AI work.

123
Reviews and references6.5%8

Exposure Ninja has a very large number of recent reviews with a strong average. The readable reviews cover search and website work, although none specifically mentions AI search. That gives the agency good general feedback, with less direct evidence for this service.

1
Published research4.7%9

One report provides original analysis with a stated method, counting the brands cited by AI answers within a sector. The sample size is not given, and two further reports sit behind download forms.

123
Their own AI visibility7%4.5

Exposure Ninja appears only occasionally in our tracked AI answers, putting it in the lower half of the field.

1
Team and reputation1.8%9

Two formal job titles carry AI-search responsibilities. The chief executive speaks at major industry conferences, while an agency-of-the-year title and a long list of award shortlists add external evidence.

1234
Pricing transparency1.8%3

Exposure Ninja publishes no price for its own services. An outside register carries a rate, while the agency has argued publicly that businesses should publish pricing. The position gives a buyer something to ask about, although it does not provide a usable budget figure.

12
Ecommerce evidence30%3

We read every case study Exposure Ninja publishes and found no ecommerce client with an AI-search result attached. Three published AI-search figures appear in its wider work, and none belongs to an online retailer.

Ecommerce fit26%5

Six of Exposure Ninja's twenty-six published clients are online retailers, a 23 per cent share. The agency also runs a dedicated eCommerce sector page. The published client mix supports some ecommerce experience, but less than most agencies in this section.

1

Every other agency in the table is reviewed in the same way on the main ranking and on the methodology page.

How we score

We score every agency against the same seven criteria used in the wider study. This page changes the weighting for ecommerce buyers and adds two ecommerce measures: relevant client experience and published ecommerce results with an AI-search figure.

The evidence comes from agency websites, public records and other published sources. Every score traces to a source on the methodology page. Paid listing does not affect an agency's score or position.

Ecommerce evidence: 30%

This is the largest single component of the ranking. We look for published ecommerce client work carrying a numerical AI-search result and assess how much a buyer can establish from what is published.

Five of the 20 agencies currently publish an ecommerce client result with an AI-search figure.

An evidence score of 3 needs careful interpretation. It can mean we reviewed the relevant published library and found no ecommerce AI-search result, or that the agency has not yet been assessed for this segment and therefore takes the field median. It is not automatically a low assessment of capability.

Ecommerce fit: 26%

We classify each agency's published clients and calculate how much of its visible client base is ecommerce. A dedicated ecommerce service page and a verifiable relevant accreditation can also contribute.

This measures observable ecommerce specialism. It does not assume that a generalist agency cannot serve ecommerce businesses.

Proven outcomes: 15%

We assess the quality of published evidence showing that the agency's work produced an outcome. This score is researched once and remains the same across our specialist rankings.

Measurement: 7%

We assess how clearly the agency explains what it measures and how it demonstrates GEO performance.

AI visibility: 7%

We measure the agencies' own visibility within our AI-search research. For an agency selling visibility in AI answers, its ability to appear itself is relevant evidence.

A dash means the agency was not rated. It is never converted to zero; the criterion drops out and the remaining weights rescale.

Reviews: 6%

We use published review evidence to assess what clients report about working with each agency.

Published research: 5%

We assess whether the agency contributes substantive research or evidence to the GEO market rather than relying only on service-page claims.

Team: 2%

We consider the published team evidence relevant to delivering the service.

Pricing: 2%

We score the amount of useful pricing information an agency makes public. Pricing carries relatively little weight here because ecommerce engagements are commonly scoped individually.

The best GEO agency for ecommerce, 2026

Across the shortlist, there is one question we would ask every agency: show us the starting point, measurement period and instrument behind the AI-search result. None of the 20 currently publishes all three together for an ecommerce client.

Strongest overall score

Buried

Buried finishes first at 9.0. It combines three named ecommerce clients carrying published AI-visibility figures with 57% ecommerce coverage and strong performance across the seven criteria inherited from the main study.

The ecommerce evidence is broader than any other agency publishes in this field, although the client sample itself is small and the case studies do not name the measurement instrument.

For a buyer, the next step would be to establish how those results were measured and whether the underlying ecommerce work is comparable with their platform, catalogue and commercial model.

9Our score
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Clearest ecommerce specialist

Charle

Charle is the most concentrated ecommerce agency in the ranking. All 21 of its published clients are ecommerce businesses, and it is the only agency to receive a 10 for ecommerce fit.

It also publishes numerical GEO results for Cambridge Satchel and Rhute. The qualification is that these appear as statistics on its GEO service page rather than detailed case studies.

For a buyer prioritising deep ecommerce and Shopify exposure, Charle gives the clearest published evidence of specialisation. The procurement conversation should establish the methodology behind its headline AI-search figures.

8.4Our score
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Strong ecommerce client mix, less published GEO proof

Propellernet

Propellernet has one of the strongest ecommerce client mixes in the study. Nine of its 12 published clients are ecommerce businesses, giving it 75% coverage and a fit score of 9.

We read its published case-study library and found no ecommerce client carrying an AI-search result. That makes it a useful shortlist option for a buyer who values visible ecommerce experience but is prepared to establish the GEO evidence directly during procurement.

The absence is specifically in its published evidence. It should not be read as evidence that Propellernet cannot deliver the work.

6.1Our score
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Wider strength does not translate directly to this list

SEO Works

SEO Works scores 8.1 on the main ranking and 5.9 here. It publishes an ecommerce AI-search result, a reported 78% increase in sales from AI for a coffee retailer, but the client is unnamed.

Ecommerce also represents eight of its 82 published case studies. That smaller share matters considerably once ecommerce evidence and fit account for 56% of the ranking.

It is a useful example of why this specialist list exists. Strong general agency evidence and strong ecommerce-specific evidence are related questions, but they are not interchangeable.

5.9Our score
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What a GEO agency costs

Monthly GEO costs vary sharply by the type of support you need. Published prices give you a useful starting point, but many agencies leave key details unanswered. Use the bands below to frame your shortlist, then ask what the fee covers, how the work will be measured and who will handle it.

What you are looking atEntryMid-marketEnterprise
Typical monthly spend£450 to £1,500 a month£1,500 to £8,000 a month£8,000 a month and above
What the money buysA fixed scope covering prompt research, a visibility baseline and a short list of fixesOngoing content, technical work and digital PR against a tracked prompt setMulti-market or multi-brand programmes with named senior people on the account
Who publishes a figureThe two agencies that publish packages for the AI work itselfMost agencies that publish search retainersThree agencies, two of which publish only a starting figure
What is almost never publishedThe minimum term and notice periodWhat each band includes, tier by tierPricing information on most agency sites
What to ask before the callWhat happens in month one, and what the baseline is measured withWhich tool provides the reporting, and how often it runsWho is actually on the account, and what they have shipped

Published pricing is too limited to calculate a defensible ecommerce market rate from this study.

Of the top three, Buried publishes pricing from £1,200 a month and Clickslice from £2,500 a month. Charle does not publish a price.

That should be treated as pricing transparency rather than a like-for-like cost comparison. Scope, markets, catalogue size, technical requirements and the mix of SEO, content, digital PR and GEO work can all change what an engagement includes.

Pricing accounts for only 2% of this ecommerce ranking. A published starting price can help a buyer qualify an agency, but it tells us relatively little about whether the agency is right for a particular ecommerce brief.

Before comparing quotes, ask each shortlisted agency to price against the same scope. At minimum, make clear which markets, platforms, product categories and AI-search outputs are included.

Agency, freelancer or in-house

The right route depends on the skills you already have, how quickly you need to start and whether GEO will remain a specialist project or become part of your regular marketing work.

AgencyFreelancerIn-house
Monthly cost£1,500 to £8,000 a month£500 to £8,000 a monthFrom £4,000 a month
In its favourLow initial commitment and a quick start. You get several roles and specialisms on one retainer, usually including senior people. You can scale the work up or down as your needs change.Quick to hire, with the lowest commitment of the three. You get one person focused on the discipline.The lowest cost per hour once someone is in post. Their whole working week is available to you.
Against itYou are one client among several, so the day rate buys less time than a salary.The cost per hour is highest, and one person cannot cover everything. Copywriting, development and digital PR usually sit outside the role.Hiring takes time and creates a long-term commitment. Mid-level and senior hires also bring a high entry cost.
Suits you ifYou want the work moving within weeks and need more than one discipline.You already have the surrounding skills and need one specialist to fill the gap.GEO forms a permanent part of how you go to market.

An agency makes sense when the brief spans several disciplines or requires enough delivery capacity to justify a team. Ecommerce GEO can touch technical SEO, content, digital PR, measurement and wider search strategy, so the shape of the requirement matters more than the label on the supplier.

A freelancer can be a sensible choice for a tightly defined project or where an internal team already owns most of the execution. The important question is which parts of the programme they will personally deliver and which capabilities need to sit elsewhere.

Building in-house gives the business the closest access to product, commercial and customer data. It also means assembling the required expertise internally rather than buying it as a service.

For any of the three models, ask the same evidence questions. What will be measured before work starts? Which tools will produce the numbers? What will change on the site? What happens off-site? And what will the business be able to compare after three, six or twelve months?

FAQ

FAQs

What is the best GEO agency for ecommerce?

Buried ranks first in our 2026 ecommerce study with a score of 9.0. Clickslice is second at 8.9 and Charle third at 8.4.

The ranking combines our seven wider agency criteria with ecommerce evidence and ecommerce fit. A buyer should still compare the underlying evidence against their own platform, catalogue, markets and scope.

Why do agencies rank differently here from the main GEO agency ranking?

The seven underlying criterion scores stay the same, but this page changes their weighting and adds two ecommerce-specific measures.

Ecommerce evidence accounts for 30% and ecommerce fit 26%, so more than half of the score is specific to this buyer. That can materially change an agency's position.

What does a score of 3 for ecommerce evidence mean?

It can mean one of two things.

For seven agencies, we reviewed the complete published client library and found no ecommerce work carrying an AI-search result. Eight other agencies have not yet been assessed for ecommerce and take the field median of 3.

The score therefore needs to be read alongside the evidence state in the detailed review.

What does a dash in the ranking mean?

A dash means not rated, not zero.

Where a criterion cannot yet be rated, it drops out of the calculation and the remaining weights rescale. Charle and Passion Digital have a dash for their own AI visibility on this ranking.

How much weight do you give ecommerce experience?

Ecommerce fit accounts for 26% of the final score. It is based primarily on the proportion of an agency's published client base classified as ecommerce, with additional recognition for a dedicated service page and relevant verifiable accreditation.

Ecommerce evidence is separate and carries another 30%. This looks specifically for published ecommerce work with an AI-search result attached.

Does having lots of ecommerce clients guarantee a high position?

No. Client mix is one component of the ranking.

Polaris has the largest number of published ecommerce clients in the study, with 35, and ranks eighth. The final position also reflects ecommerce AI-search evidence and the seven wider agency criteria.

Are the AI-search results independently verified?

No. Ecommerce client figures quoted on this page are results published by the agencies themselves and are attributed accordingly.

We assess what evidence is available for a buyer to inspect. We do not present an agency's own performance claim as independently verified third-party data.

Can an agency pay to rank higher?

No. Payment does not buy a higher ranking or favourable editorial treatment.

Where an agency supplies additional eligible evidence, that evidence can affect its score only when it is assessed through the same methodology used for the rest of the field.

Sarah Rice

About the author

Sarah Rice

Editor

Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.

Director, Bristol Women in Business CharterMasters, Creative Writing

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