Understanding GEO
Plain guides to generative engine optimisation, including what the work involves, how it differs from SEO, what it costs in the UK and what to ask before choosing an agency.
The guides
What is GEO?
Get a clear explanation of generative engine optimisation and what it means for your visibility in AI search.
Read the guideGEO and SEO compared
See where GEO and SEO differ, where they overlap, and what that means for your marketing.
Read the comparisonHow to choose a GEO agency
Use practical questions to compare agencies, assess their evidence and find a better fit for your business.
Read the questionsWhat a GEO agency costs in the UK
Understand what GEO agencies charge in the UK and what to ask before you book a call.
See the figures