Who are the best GEO agencies for local and multi-location businesses?

A practical ranking of UK GEO agencies for local and multi-location businesses, based on published client evidence, local relevance and seven shared assessment criteria.

Sarah RiceEditor14 September 2026Last reviewed13 minRead
20Agencies analysed
7Assessment criteria
5Data sources
248References checked

Local businesses need evidence that reflects local search. Multi-location brands need evidence that holds across several areas, sites or branches.

That makes agency fit particularly important. A team with strong national SEO experience may still have limited published work showing how it handles local or multi-location visibility in AI search.

This page gives that evidence more weight. We looked at each agency's published client mix, local and multi-location experience, and any AI-search results it makes available. We then combined those findings with the seven shared criteria from our main study.

Propellernet is the only agency in this review to publish a named multi-location client result with an AI-search figure. Its work for PureGym reports a 226% increase in AI Overview appearances, with the client's blog appearing in more than 7,000 Google AI Overviews. The published case study also explains the content changes behind the result.

The other agencies are assessed using the evidence they publish about their clients and wider performance. That means the ranking rewards relevant experience and checkable information, rather than treating a large client list as proof on its own.

If you run one local business, look closely at the type of local work an agency publishes. If your brand has several locations, ask how it handles consistency, location-specific content and reporting across the whole network. Those details matter more than a polished promise to "improve visibility", which is a phrase the industry has managed to make both popular and unhelpful.

Quick verdict

The top three

The three highest-ranked agencies here combine local or multi-location evidence with strong scores across the seven shared study criteria. Propellernet leads on published local results, Buried follows on client mix and wider evidence, and Clickslice brings detailed AI-search reporting.

1. Best for local

Propellernet

Propellernet is the only agency in this review to publish a named multi-location client result with an AI-search figure. PureGym recorded a 226% increase in AI Overview appearances, with its blog appearing in more than 7,000 Google AI Overviews. The case study also explains the content changes behind the result, giving local and multi-location buyers something specific to assess.

6.5Our score from £1,000 a month
Visit website
2. Runner-up

Buried

Buried lists three local and multi-location businesses among its seven published clients. It also publishes AI-search results for clients including Pinter, Atomic Cubes and Dunnes Stores. Strong wider scores for measurement, reviews and pricing give buyers more evidence to examine before they appoint the agency.

6.4Our score from £1,200 a month
Visit website
3. Runner-up

Clickslice

Clickslice has no multi-location client among the published work we reviewed. Its wider AI-search evidence is unusually detailed, with four dedicated AEO case studies covering before-and-after visibility, share of voice and citation figures. The studies include named clients and Clickslice's own subscription brand, giving buyers useful evidence on the agency's reporting approach.

5.5Our score from £2,500 a month
Visit website

Key takeaways

  1. Propellernet is the only agency in this review with a published local or multi-location client result that includes an AI-search figure. PureGym saw a 226% increase in AI Overview appearances, with its blog appearing in more than 7,000 Google AI Overviews.
  2. Buried has three local and multi-location businesses among its seven published clients. Its published AI-search results for other clients give buyers further evidence to examine.
  3. The strongest local evidence is concentrated in a small part of the ranking. Several agencies score well overall, but their published pages do not show a comparable local or multi-location client result with an AI-search figure.
  4. Client mix matters on this list. An agency with experience across local and multi-location businesses may suit you better than one with stronger evidence in another sector, even when their wider study scores are close.

The full ranking

The table below shows all twenty agencies assessed for local and multi-location work.

The first seven columns are the shared study scores. The final two apply this page's buyer-specific weighting: local evidence and local fit. Local evidence carries 30% of the total, while local fit carries 26%. The remaining criteria are re-weighted for this segment.

Scores run from 1 to 10. We calculate the weighted totals from the scores shown here. Every score has a source, and the reasoning appears in the detailed agency reviews below.

A dash means the criterion was not scored. Buried's remaining criteria stay dashed, while its Reviews score comes from the Google Business import and the published formula. The precise sub-score appears in its Reviews panel.

This table was rescored on 8 and 10 September 2026 after a wider review of case studies, blog archives, team pages, pricing pages and third-party records. That wider pass changed several scores, particularly for team, pricing, measurement and published outcomes.

#EntryProven outcomesMeasurementReviewsResearchOwn AI visibilityTeamPricing transparencyLocalFitTotalof 10
1 Quirky DigitalNot assessed 56862.567106 7.1 Visit site
2 Propellernet 69510310594 6.5 Visit site
3 Buried 710988.58937 6.4 Visit site
4 Rise at SevenNot assessed 44596.59194 6.0 Visit site
5 Clickslice 898889734 5.5 Visit site
6 Passion Digital 6888–7354 5.5 Visit site
7 Targeted SEONot assessed 53881.56339 5.5 Visit site
8 Exposure Ninja 96894.59334 5.3 Visit site
9 SEO Works 88889.57815 5.2 Visit site
10 Polaris Agency 667877834 4.9 Visit site
11 PropellerNot assessed 0107466138 4.9 Visit site
12 Found 3978108834 4.8 Visit site
13 Reboot 6761059732 4.3 Visit site
14 Impression 768897330 4.1 Visit site
15 Charle 4976–6832 4 Visit site
16 VarnNot assessed 04885.56534 3.8 Visit site
17 Blue ArrayNot assessed 14797.57832 3.6 Visit site
18 GAINNot assessed 018627532 2.9 Visit site
19 Bird MarketingNot assessed 117147730 2.4 Visit site
20 SolvidNot assessed 000414730 1.3 Visit site

Why trust this ranking

This ranking uses the same evidence-led study as the main list, then applies a local and multi-location weighting. Every agency is assessed against the same published method, so you can see where each result comes from and why the order changes for this buyer.

View methodology

We scored all twenty UK GEO agencies against seven criteria, using information a buyer can check. The criteria cover proven outcomes, measurement, reviews and references, published research, the agency's own AI visibility, team and reputation, and pricing transparency. This page adds local and multi-location evidence to the calculation.

The research was carried out by Sarah Rice, a PR specialist and digital marketing expert with more than 30 years' experience working with SEO and GEO agencies, PR agencies and brands. Agency information was checked against published pages and public records.

Agencies can share additional information through the listing process, but inclusion does not affect their score or guarantee a ranking position. Paid listing packages do not guarantee a place in the rankings. Each position comes from the agency's assessment against the published criteria.

The ranking reflects information reviewed in September 2026. Every score traces to a source on the methodology page, and the study is updated during its monthly review. If an agency does not publish its method, price or results, we score what a buyer can find. There is no prize for making the reader play detective.

Detailed review

The ten highest-scoring agencies on this page, examined criterion by criterion. The seven core scores come from the main study and stay the same across every ranking. This page changes their weighting for businesses managing locations, branches or service areas. It also adds two local measures created for this ranking.

Propellernet

Brighton
6.5/10Our score
CriterionScoreWhat we foundSources
Proven outcomes14.5%6

Propellernet publishes two pieces of client work with named AI-visibility results and year-on-year periods. One explains the method clearly. Neither gives a before-and-after pair or identifies the source of the figures, which limits how easily a buyer can check them.

123
Measurement approach5.8%9

Propellernet sets out one of the clearest measurement positions in the study. It explains which metrics the agency trusts, names two instruments, defines the competitor set and publishes quarterly reporting. The reporting ends at visibility, so buyers looking for leads or revenue attribution will need to ask for more.

123
Reviews and references11%5

The available reviews average a perfect score, although there are only a few and they contain little written detail. The one substantive review is nine years old and does not describe the work itself.

12
Published research3.5%10

Propellernet produces a quarterly AI-adoption tracker with a national polling firm, using representative samples. It publishes the research in full. That gives buyers a stronger evidence base than most agency content in the study.

123
Their own AI visibility5.8%3

Propellernet appears in the tracked AI answers with a middling level of visibility.

1
Team and reputation1.7%10

Propellernet reaches the top staffing band in this group. Three job titles carry the discipline directly, with more mentioning it in their headlines. B Corp certification, two agency-of-the-year wins this year and more than two decades on the company record add external support.

123
Pricing transparency1.7%5

Propellernet publishes one figure, covering training. The site does not explain what changes an engagement price, and it gives no minimum term. That leaves the cost of the wider service unclear before you make contact.

12
Local evidence30%9

Propellernet publishes local client work with an AI-search figure attached. The clearest example is PureGym, a multi-location operator that appeared in over 7,000 AI Overviews.

Local fit26%4

We did not count Propellernet's published client work for this measure. The agency therefore receives the field median of 4, which leaves its position unchanged.

Buried

Bristol
6.4/10Our score
Visit siteburiedagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.5%7

Buried publishes four case studies with AI-visibility results. Three include a figure, and each names the client and period. One compares the starting and ending position against a named competitor. The agency does not identify the source of the figures.

1234
Measurement approach5.8%10

Buried has the clearest measurement approach in the study. It covers eight indicators, three named tools, a stated reporting rhythm and six answer engines. The agency also connects reporting to leads and sales, which gives buyers a clearer commercial picture.

123
Reviews and references11%9

The available reviews average a perfect score and remain recent. Buried is the only agency in the study with a readable client review that specifically names GEO work.

12
Published research3.5%8

Buried covers the widest range of GEO subjects in the study. It has two original data studies with named authors and reviewers. The datasets measure AI interest by city, which gives useful local context but sits some distance from the way generative search itself behaves.

1234
Their own AI visibility5.8%8.5

Buried appears in the tracked AI answers more often than most agencies, placing it near the top of the field.

1
Team and reputation1.7%8

Buried publishes a team with AI-search expertise. LinkedIn shows roles focused on SEO rather than dedicated AI-search titles. We also checked the company's external record.

123
Pricing transparency1.7%9

Buried publishes GEO pricing in tiers, matched to buyer size and itemised by deliverable. The site gives no minimum term or notice period. Buyers can see the starting structure, then need to confirm the contractual detail.

12
Local evidence30%3

We read every case study Buried publishes and found no local client with an attached AI-search result.

Local fit26%7

Three of Buried's seven published clients operate from more than one location, giving a 43 per cent share. The agency also runs a service page aimed at multi-location businesses.

1

Clickslice

London
5.5/10Our score
Visit siteclickslice.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.5%8

Clickslice publishes four dedicated answer-engine case studies. Each names the client and shows where visibility and citation share started and finished. The fourth covers Clickslice's own brand, which the agency discloses. None gives a measurement period.

1234
Measurement approach5.8%9

Clickslice names its measurement instrument and builds prompt sets for individual clients. Buyers receive live dashboards, with reporting extending through to leads, sales and revenue. That gives the service a clear route from visibility to commercial outcomes.

123
Reviews and references11%8

Clickslice has the highest review count in the study, alongside a strong and recent average. The readable reviews cover search work. Two describe the sales process before the work began, rather than the results delivered.

12
Published research3.5%8

Clickslice covers a broad range of AI-search subjects and publishes two calculators. Its strongest material takes a clear methodological position on measuring visibility. Much of the remaining AI content consists of agency rankings, and the agency publishes no original dataset analysis.

123
Their own AI visibility5.8%8

Clickslice appears in the tracked AI answers more often than most agencies, placing it in the upper part of the field.

1
Team and reputation1.7%9

A LinkedIn role carries the AI-search discipline directly. An agency-of-the-year win and vendor partner accreditation provide external evidence alongside the company's own record.

12
Pricing transparency1.7%7

Clickslice publishes a starting monthly figure and an itemised link-building rate card. Its AI-search pages have no specific price, and the site gives no minimum term. Buyers can see a broad entry point but will need a conversation for the GEO cost.

12
Local evidence30%3

We read every case study Clickslice publishes and found no local client with an attached AI-search result. The published work also contains no multi-location client with an AI-search result.

Local fit26%4

We did not count Clickslice's published client work for this measure. The agency receives the field median of 4, which leaves its position unchanged.

Passion Digital

London
5.5/10Our score
Visit sitepassion.digitalChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.5%6

Passion Digital publishes one AI-search case study with a before-and-after pair for visibility share and a five-step method. The client remains unnamed, and the agency does not say where the figures came from. That makes the result harder to verify.

12
Measurement approach5.8%8

Passion Digital has a dedicated AI-search service with supporting sub-pages. It names the measures used across four engines, identifies two instruments, including one of its own, and builds prompts for each client. Reporting reaches traffic and leads. The agency gives no sampling frequency.

123
Reviews and references11%8

Passion Digital has a strong average across a good number of reviews, although all date from about a year ago. One names search work. The rest are general, and one comes from a partner agency.

12
Published research3.5%8

Passion Digital covers seven distinct AI-search subjects. Its strongest piece explains how to identify AI crawlers that ordinary analytics miss. The agency relies on other people's figures and does not analyse a dataset of its own.

123
Their own AI visibility5.8%–

Passion Digital is not rated here. It joined the prompt set too recently to produce a reading, so this criterion drops out of its average and counts neither for nor against the agency. The position is the same on every list. We measure an agency's own AI visibility once, and the result does not relate specifically to local work.

1
Team and reputation1.7%7

The team page and LinkedIn profile agree, but neither shows a job title aligned to AI search. Award recognition and recent finalist places provide external support. The company's record is clean.

123
Pricing transparency1.7%3

Passion Digital publishes no price for any service. Its enquiry form includes a budget selector, but that only shows the bands the agency works within. It does not explain what each band buys, so transparency and value are difficult to judge before contact.

12
Local evidence30%5

Passion Digital publishes local client work with an AI-search result attached. The client is an anonymous UK aesthetic medicine group, with LLM visibility rising from 7.8% to 15.6%.

Local fit26%4

4 of Passion Digital's 39 published clients operate from more than one location, a 10 per cent share. They include Knight Frank local paid media, Quintain Living, Yoga London and Junkwize.

1

Targeted SEO

SouthamptonPortsmouth
5.5/10Our score
Visit sitetargetedseo.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.5%5

Targeted SEO publishes one case study with a named client and an AI-visibility outcome. It describes the starting position in words. The figures alongside the case study relate to ordinary organic search, so no number attaches directly to the AI claim.

12
Measurement approach5.8%3

Targeted SEO offers a productised audit with a clear process. It identifies the questions customers ask, tests them across four named platforms and benchmarks which businesses appear. The agency states its position on the terminology plainly. It names no measurement instrument, gives no reporting cadence for the one-off audit and does not connect visibility to a commercial result.

12
Reviews and references11%8

The available reviews average a perfect score and remain recent. There are a good number of them, and two readable reviews name search work.

1
Published research3.5%8

Targeted SEO covers seven distinct AI-search subjects. Its work on regulated industries and healthcare takes a clear position on managing risk in AI answers, which is unusual in this study. The agency does not analyse an original dataset.

123
Their own AI visibility5.8%1.5

Targeted SEO appears only rarely in the tracked AI answers, placing it near the bottom of the field.

1
Team and reputation1.7%6

Targeted SEO has a small team and no AI-search job title. Both founders are named, and the company record is clean. Beyond conference attendance, we found no outside recognition.

12
Pricing transparency1.7%3

Targeted SEO publishes detailed price tables, but they describe what UK agencies charge rather than what Targeted SEO charges. The guide ends with an invitation to request a quote. Its own work has no published price, and the AI audit carries no figure.

12
Local evidence30%3

We have not yet read Targeted SEO for local work. It therefore receives the field median of 3 for this column, which leaves its position unchanged.

Local fit26%9

25 of Targeted SEO's 33 published clients operate from more than one location, a 76 per cent share. The agency runs a service page aimed at them, and several page slugs use the words local SEO.

1

Exposure Ninja

West Bridgford, NottinghamLondonCebu City
5.3/10Our score
Visit siteexposureninja.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.5%9

Exposure Ninja publishes ten case studies that mention AI visibility, with figures in three. The strongest names the client, states the period and tracks AI Overview presence and ChatGPT traffic through to conversions. None identifies the source of the figures.

1234
Measurement approach5.8%6

Exposure Ninja explains what its audit assesses across five named platforms, and clients receive the full prompt library. The agency names no measurement instrument and gives no reporting rhythm for the AI work. Buyers should ask how the audit becomes an ongoing programme.

123
Reviews and references11%8

Exposure Ninja has a very large number of recent reviews and a strong average. The readable reviews cover search and website work, although none specifically mentions AI search.

1
Published research3.5%9

One report provides original analysis using a stated method. It counts which brands AI answers cite within a sector. The sample size is not given, and two further reports sit behind download forms.

123
Their own AI visibility5.8%4.5

Exposure Ninja appears only occasionally in the tracked AI answers, placing it in the lower half of the field.

1
Team and reputation1.7%9

Two formal job titles carry AI-search responsibilities. The chief executive speaks at major industry conferences. An agency-of-the-year title and a long list of award shortlists add further external evidence.

1234
Pricing transparency1.7%3

Exposure Ninja publishes no price for its own services. An outside register carries a rate, but the agency's site does not. That is a particular gap here because Exposure Ninja has argued publicly that businesses should publish pricing. Buyers have little basis for judging proportionality or value before making contact.

12
Local evidence30%3

We read every case study Exposure Ninja publishes and found no local client with an attached AI-search result.

Local fit26%4

We did not count Exposure Ninja's published client work for this measure. The agency receives the field median of 4, which leaves its position unchanged.

SEO Works

SheffieldLeedsBirminghamCoventry
5.2/10Our score
Visit siteseoworks.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.5%8

SEO Works publishes five pieces of client work that name AI visibility, the highest number in the study. The strongest names the client and period and tracks the result through to revenue. None gives a starting point or names the measurement instrument.

1234
Measurement approach5.8%8

SEO Works explains what it tracks on its service pages, reports monthly and builds the work around client targets. Its case studies connect AI visibility with conversions and revenue. The agency names no tools, which makes the measurement process harder to assess.

123
Reviews and references11%8

SEO Works has a solid average across a large number of reviews. Two readable reviews specifically mention search work and remain recent. There is also a noticeable tail of one-star reviews, which deserves a closer look before appointment.

1
Published research3.5%8

SEO Works has a substantial dataset library, including research with clear sourcing and stated sample limitations. Some of its strongest work concerns SEO and brand rather than generative search itself. Buyers should separate the broader search evidence from the GEO-specific material.

123
Their own AI visibility5.8%9.5

SEO Works appears in the tracked AI answers more often than almost any other agency in the study, ranking second on this measure.

1
Team and reputation1.7%7

SEO Works has an established team and external evidence of its reputation. Its published material gives less specific evidence about dedicated AI-search roles, so buyers should confirm who will lead the GEO work.

123
Pricing transparency1.7%8

SEO Works publishes four pricing tiers, with figures and an explanation of who each tier suits. Five pieces of client AI-search work add evidence that the service exists beyond the pricing page. Buyers should still confirm which tier covers the local or multi-location work they need.

12
Local evidence30%1

SEO Works publishes local client work, but the case study gives no AI-search figure. It describes conventional local SEO results rather than AI visibility, so it supports local experience more than GEO outcomes.

Local fit26%5

9 of SEO Works' 82 published clients operate from more than one location, an 11 per cent share. The agency also runs a service page aimed at multi-location businesses.

1

Quirky Digital

Liverpool
5/10Our score
Visit sitequirkydigital.comChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.5%5

Quirky Digital publishes four case studies with AI-visibility results, and names the client in each. The clearest gives a share-of-voice figure across three named engines and includes qualified leads. None gives a starting point, a period or the instrument behind the numbers.

123
Measurement approach5.8%6

Quirky Digital's service page covers three named engines and offers a visibility audit. Asked how it tracks results, the agency answers in general terms and points to other people's tools without naming the ones it uses. The case studies measure something and reporting reaches qualified leads, but the site gives no reporting rhythm.

123
Reviews and references11%8

The available reviews average a perfect score and remain recent. There are a good number of them, and two readable reviews name search work.

1
Published research3.5%6

Quirky Digital covers six distinct AI-search subjects. The writing explains the field without taking a clear position, and the agency publishes no analysis of an original dataset.

123
Their own AI visibility5.8%2.5

Quirky Digital appears only rarely in the tracked AI answers, placing it near the bottom of the field.

1
Team and reputation1.7%6

No job title carries AI search. The managing director mentions it in a headline only. Two search award wins provide external recognition. No company number is published, and we could not find one.

12
Pricing transparency1.7%7

Quirky Digital publishes a monthly range and explains what moves it, including a worked example for one sector. The description of campaign coverage remains broad, and the GEO pages carry no figure of their own. Buyers can understand the general shape of the cost but should ask what the GEO work includes.

12
Local evidence30%3

We have not yet read Quirky Digital for local work. It therefore receives the field median of 3 for this column, which leaves its position unchanged.

Local fit26%6

6 of Quirky Digital's 13 published clients operate from more than one location, a 46 per cent share. They include Gladstones Clinic, Stockton Students, a weight-loss clinic, Bell Lamb & Joynson solicitors, JG Mortgages and Halton Stairlifts. Local service businesses make up the other half of its published client mix.

1

Polaris Agency

London
4.9/10Our score
Visit sitepolarisagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.5%6

Polaris Agency publishes one AI-search case study, and it is among the best evidenced in this group. It names the client, includes a named client quote, gives the starting position in figures, states the period and shows a substantial change. The agency does not identify the instrument behind the figures.

12
Measurement approach5.8%6

Polaris Agency has a full GEO service tree. Its tracking page names the measures, and reporting reaches referral attribution and conversion. The agency deliberately builds the measurement stack around each client and names no platform. It sets no reporting rhythm.

12
Reviews and references11%7

Polaris Agency has a decent average across a modest number of reviews. One names search work, one covers email marketing and one offers general praise. The newest review is a year old.

1
Published research3.5%8

Polaris Agency covers more than six distinct AI-search subjects, and its playbooks take positions of their own. Where figures appear, the agency cites other sources. It publishes no original dataset about generative search.

123
Their own AI visibility5.8%7

Polaris appears in the tracked AI answers a fair amount, placing it in the upper half of the field.

1
Team and reputation1.7%7

Polaris Agency has a small team and no AI-search job title. Its search director is named on LinkedIn and is the same person quoted in the AI case study, which supports the link between the published work and the team. A strong, recent run of search award wins adds external evidence.

123
Pricing transparency1.7%8

Polaris Agency has a dedicated pricing page with three tiers, figures and the team assigned at each level. That is unusually useful. The tiers cover search, content and digital PR, while the GEO pages carry no price of their own. Buyers should confirm how a local GEO brief fits within the tiers.

12
Local evidence30%3

We read every case study Polaris Agency publishes and found no local client with an attached AI-search result.

Local fit26%4

We did not count Polaris Agency's published client work for this measure. The agency receives the field median of 4, which leaves its position unchanged.

Propeller

London
4.9/10Our score
Visit sitepropeller.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.5%0

We read every case study and page Propeller publishes. None of the client work names AI-search visibility. The AI service tree describes the offer in detail but gives no client outcome. Complete coverage produced no qualifying result here.

12
Measurement approach5.8%10

Propeller has the strongest measurement offering on paper in the study. It defines its own metric, tracks it by topic, product line and competitor set across seven platforms, names its own dashboard and follows the path from citation to pipeline. The gap is evidence that the system has delivered results for clients.

123
Reviews and references11%7

The available reviews average a perfect score, with the newest only a few months old. All the readable reviews concern website work rather than AI search or GEO.

1
Published research3.5%4

Propeller covers four distinct AI-search subjects. Its writing explains the field without taking a clear position, and three further pieces rank other agencies, which we score at nothing. The agency publishes no original dataset.

123
Their own AI visibility5.8%6

Propeller appears in the tracked AI answers around the middle of the field.

1
Team and reputation1.7%6

No job title across Propeller's sizeable team aligns with AI search. A Shopify partner accreditation provides external support. No company number is published, and we could not find one.

12
Pricing transparency1.7%1

Propeller publishes no price for its own work. The site explains neither what changes the price nor what an engagement costs, and no outside register carries a rate. Its flagship AI offer is described as a single monthly strategy with no figure attached. Buyers must ask for the basics before they can judge proportionality or value.

12
Local evidence30%3

We have not yet read Propeller for local work. It therefore receives the field median of 3 for this column, which leaves its position unchanged.

Local fit26%8

All ten of Propeller's published clients operate from more than one location, a 100 per cent share. They include Nobu Beach Club, Star Pubs, Brother Marcus, Sushi Samba, Incipio Group, Bartlett Group, Collegiate, 200 Degrees, Young's and Hallwood House. The mix covers restaurants, pub estates, a coffee chain and student accommodation. It is the clearest multi-location client base in the study, although you would not guess that from Propeller's overall score.

1

Every other agency in the table is reviewed in the same way on the main ranking and the methodology page.

How we score

We score every agency against the same seven criteria used in the main study. This page keeps those scores unchanged, then gives extra weight to evidence that matters to local and multi-location businesses.

The local weighting reflects client mix and published local or multi-location work. It also includes two measures created for this page: the share of published clients that operate locally or across multiple locations, and evidence of AI-search visibility for that type of business.

Proven outcomes

We look for named client work with a stated AI-search result and enough detail for a buyer to check it. Local and multi-location evidence carries extra weight here, including work for businesses with several locations or service areas.

Measurement approach

We assess what the agency measures, which tools it uses, how often it reports and how much detail its reporting provides. For this list, we look closely at whether the approach can show visibility across locations, rather than one broad result for the whole business.

Reviews and references

We review public client feedback for volume, recency and relevance to GEO or AI-search work. Feedback from local or multi-location clients gives us more useful evidence for this ranking.

Published research

We look for original research about AI search and GEO. Research that examines local search, location-based visibility or the needs of multi-location businesses is especially relevant here.

Their own AI visibility

We ask AI assistants the questions an agency's buyers might ask, then record how often the agency appears. The study's score carries across unchanged, alongside the local and multi-location evidence gathered for this page.

Team and reputation

We examine who does the work, whether those people have a presence outside the agency website and how long the firm has been trading. A team's experience with local or multi-location accounts is relevant when the buyer needs consistent work across several markets.

Pricing transparency

We check whether you can find out what the agency charges before booking a call. Published pricing gives local and multi-location businesses a starting point for comparison, especially when the work may cover several locations.

The best local GEO agency, 2026

The three highest scores on this page, followed by the agencies that lead on a specific local or multi-location measure.

1. Best overall for local and multi-location

Propellernet

Propellernet scores 6.5 out of 10 here, compared with 6.8 in the main ranking. It publishes local client work with an AI-search result attached. For PureGym, a multi-location operator, it reports visibility in over 7,000 AI Overviews.

6.5Our score
Visit website
2. Best for its local client base

Buried

Buried scores 6.4 out of 10 here, compared with 8.2 in the main ranking. We found no published local client work with a stated AI-search result. 3 of its 7 published clients fit this page's local or multi-location focus, giving it a 43 per cent share.

6.4Our score
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3. Best for its wider credentials

Clickslice

Clickslice scores 5.5 out of 10 here, compared with 8.2 in the main ranking. We found no published local client work with a stated AI-search result. Its position reflects the strength of its wider credentials rather than a large body of local evidence.

5.5Our score
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Strongest published local evidence outside the top three

Passion Digital

Passion Digital scores 5.5 out of 10 here, compared with 6.7 in the main ranking. It publishes local client work without a named client or AI-search figure attached. Its published case study for an anonymous UK aesthetic medicine group reports LLM visibility rising from 7.8% to 15.6%. 4 of its 39 published clients fit this page's focus, a 10 per cent share.

5.5Our score
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Deepest local client base outside the top three

Targeted SEO

Targeted SEO scores 5.5 out of 10 here, compared with 5.2 in the main ranking. 25 of the 33 clients it publishes work for fit this page's local or multi-location focus. That gives it a 76 per cent share, the deepest local client base outside the top three.

5.5Our score
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Biggest move up from the main ranking

Propeller

Propeller scores 4.9 out of 10 here, compared with 4.1 in the main ranking. That is the largest upward move of any agency on this page. 10 of its 10 published clients fit the local or multi-location brief, giving it a 100 per cent share.

4.9Our score
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What a GEO agency costs

Published prices give you a useful starting point. The table below compares the three broad spending bands, what agencies say each one covers and the questions worth asking before you book a call.

What you are looking atEntryMid-marketEnterprise
Typical monthly spend£450 to £1,500 a month£1,500 to £8,000 a month£8,000 a month and above
What the money buysA fixed scope covering prompt research, a visibility baseline and a short list of fixesOngoing content, technical work and digital PR against a tracked prompt setMulti-market or multi-brand programmes with named senior people on the account
Who publishes a figureThe two agencies that publish packages for the AI work itselfMost agencies that publish search retainersThree agencies, two of which publish only a starting figure
What is almost never publishedThe minimum term and notice periodWhat each band includes, tier by tierAnything at all on most sites
What to ask before the callWhat happens in month one, and what the baseline is measured withWhich tool provides the reporting, and how often it runsWho is actually on the account, and what they have shipped

Local GEO needs a slightly different brief from national visibility work. You want your business to appear for searches tied to a place, service area or branch, and you need the agency to understand how those signals work across AI search.

That makes client mix important. An agency with experience of one local business may still suit a single-site company. Multi-location businesses should ask for evidence that the agency can manage several locations without treating each one as a copy-and-paste exercise.

The ranking gives extra weight to local and multi-location relevance, alongside the seven shared study criteria. One agency publishes a multi-location client result with an AI-search figure. Other agencies rank through a combination of local client evidence and their wider performance across the study.

Before appointing an agency, ask:

  • Which local or multi-location clients have you worked with?
  • Can you show an AI-search result for a named client?
  • How do you measure visibility by location?
  • How will you handle differences between branches, service areas and local competitors?
  • What will you report each month?
  • Which work do you expect our team to handle?

A useful answer should connect the work to your locations and commercial priorities. If the proposal sounds identical to one written for a national brand, ask why. Local businesses have enough generic advice already.

Agency, freelancer or in-house

The three routes solve different problems. An agency brings several disciplines together, a freelancer adds one specialist, and an in-house hire gives you dedicated time. The right choice depends on the skills you already have and how permanent GEO will be in your marketing plan.

AgencyFreelancerIn-house
Monthly cost£1,500 to £8,000 a month£500 to £8,000 a monthFrom £4,000 a month
In its favourLow initial commitment and a quick start. You get several roles and specialisms on one retainer, usually including senior people. You can scale the work up or down as your needs change.Quick to hire, with the lowest commitment of the three. You get one person who knows the discipline.The lowest cost per hour once someone is in post. Their whole week is available to your business.
Against itYou are one client among several, and the day rate buys less time than a salary.The highest cost per hour, with one person covering the discipline. Copywriting, development and digital PR usually sit outside the brief.Hiring takes longer, and the commitment is harder to reverse. A mid or senior-level hire also has a high entry cost.
Suits you ifYou want the work moving within weeks and need more than one discipline.You already have the surrounding skills and need one specialist.GEO will remain a permanent part of how you go to market.

For many businesses, the decision comes down to what is already available internally. If you have strong SEO, content and technical capability but need a specialist to develop the AI-search side, a freelancer may fill the gap. If several disciplines need to move together, an agency gives you a broader team from the start.

FAQ

FAQs

Why is the order different from the main ranking?

This page uses different weights from the main ranking. It gives more importance to local and multi-location evidence, client mix and the factors that matter when one business serves several places. The seven study scores stay unchanged, but the overall order is recalculated for this buyer.

Can an agency pay to be in this table?

An agency can pay to be listed in the study, but payment does not guarantee a place in the rankings or affect its score. Every agency faces the same seven criteria. A paid listing gives the agency more opportunities to share information, depending on the package selected.

Can an agency appeal its score?

An agency can share information for consideration, but its score must follow the published method and available evidence. Every score traces to a source on the methodology page. The same seven criteria apply to all twenty agencies.

How often is this updated?

The page uses information read from agency pages and public records in September 2026. The study also offers a monthly review for listed agencies, so information can change as agencies publish new evidence.

Which agencies are in the study?

The study covers all twenty UK agencies selling AI search visibility. Each agency is assessed against the same seven criteria: proven outcomes, measurement approach, reviews and references, published research, its own AI visibility, team and reputation, and pricing transparency.

Sarah Rice

About the author

Sarah Rice

Editor

Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.

Director, Bristol Women in Business CharterMasters, Creative Writing

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