Who are the best GEO agencies for international brands?

The most comprehensive independent review of the UK GEO agency industry, focused here on agencies suited to international brands.

Sarah RiceEditor14 September 2026Last reviewed12 minRead
20agencies analysed
7assessment criteria
5data sources
248references checked

International brands need more than a UK agency with a few overseas clients. The useful evidence includes work across multiple markets, published AI-search results and an operating footprint that can support international campaigns.

Two of the twenty agencies publish international client work alongside an AI-search result. We also looked at international client mix and offices outside the UK, then combined those measures with the seven criteria used in the main study.

That produces a ranking for international buyers rather than a generic list of UK GEO agencies. A firm with strong results in one market may suit a focused expansion plan. A business entering several markets will need to examine language coverage, reporting and the agency's ability to manage work across locations. The ranking helps you see where each agency's evidence is strongest before you speak to them.

Quick verdict

The top three

These are the three highest-scoring agencies on this page. The ranking combines international client evidence and business footprint with the seven criteria from the main study.

1. Best for international

Buried

Buried has international work across several markets. Its work for Atomic Cubes spans 32 markets, while Pinter operates across the US and UK. Both case studies include AI-search results. Atomic Cubes achieved number-one share of voice in ChatGPT and Gemini, while Pinter saw a 4x increase in AI citations.

7.9Our score from £1,200 a month
Visit website
2. Runner-up

Propellernet

Propellernet's international evidence includes work for Remitly, which operates across 64 countries and six continents and provides translations in three languages. Its wider AI-search evidence includes a 226% increase in AI Overview appearances for PureGym. The agency also explains its content approach clearly, which helps buyers understand how the work is done.

6.3Our score from £1,000 a month
Visit website
3. Runner-up

Exposure Ninja

Exposure Ninja has published AI-search results from several client cases. For Elite Renewables, AI Overview link presence rose from 67 to 260 between August 2025 and January 2026. ChatGPT traffic also grew from 2 sessions to 101, with conversions recorded from AI-driven traffic.

5.6Our score no published price
Visit website

Key takeaways

  1. International AI-search evidence is scarce. Two of the twenty agencies publish international client work with an AI-search figure: Buried and Propellernet. Four more publish international work without a figure, while five full client libraries produced no international result.
  2. International evidence accounts for 30% of the score. A further 26% comes from international client mix and the agency’s international footprint, while the remaining 44% comes from the seven shared criteria, re-weighted for an international buyer.
  3. International reach and AI-search evidence tell different stories. Buried has four international businesses among seven published clients and two international cases with AI-search figures. Other agencies publish international client work where the case does not break results out by market.
  4. A global client does not automatically give you a global AI-search case study. Five agencies had their full published client libraries read without an international AI-search result being found. Nine others have not been assessed for international work, so the absence of evidence needs to be read in that context.

The full ranking

All twenty agencies are shown here. The seven shared criteria use the same underlying scores as the main ranking, while the total is recalculated using the international weighting. The eighth column shows the international evidence used in that calculation.

The international evidence score carries 30% of the total, international fit carries 26%, and the seven wider criteria make up the remaining 44%.

#EntryProven outcomesMeasurement approachReviews and referencesPublished researchTheir own AI visibilityTeam and reputationPricing transparencyInternational evidenceInternational fitTotalof 10
1 Buried 710988.58996.2 7.9 Visit site
2 Propellernet 69510310583.2 6.3 Visit site
3 Rise at SevenNot assessed 44596.59177 6.3 Visit site
4 Exposure Ninja 96894.59335.2 5.6 Visit site
5 Clickslice 898889733.2 5.4 Visit site
6 Quirky DigitalNot assessed 56862.56773.2 5.4 Visit site
7 SEO Works 88889.57833.2 5.3 Visit site
8 Charle 4976–6835.8 5.1 Visit site
9 Impression 768897333.2 4.9 Visit site
10 Polaris Agency 667877833.2 4.7 Visit site
11 Passion Digital 6888–7333.2 4.7 Visit site
12 Found 3978108833.2 4.7 Visit site
13 Reboot 6761059714.4 4.5 Visit site
14 Bird MarketingNot assessed 117147738.8 4.4 Visit site
15 GAINNot assessed 018627536.4 3.9 Visit site
16 PropellerNot assessed 0107466133.2 3.7 Visit site
17 Blue ArrayNot assessed 14797.57832 3.6 Visit site
18 VarnNot assessed 04885.56533.2 3.6 Visit site
19 Targeted SEONot assessed 53881.56330.8 3.4 Visit site
20 SolvidNot assessed 000414730.8 1.6 Visit site

Why trust this ranking

Choosing an agency involves more than looking at a score. We wanted the evidence behind each score to be clear, traceable and consistent across the whole study.

View methodology

Every criterion is scored from evidence of a defined type. We use first-party data we generate ourselves, second-party material published or provided by the agency, and third-party records held by someone else. The source type is recorded against every score.

The scoring and write-ups are produced by people who have spent their careers running search teams inside agencies. None holds a commercial relationship with an agency included in the ranking.

Agencies can pay to be included in the study, but that does not affect where they appear. Scores are calculated before agencies are told whether they have a commercial relationship with the publisher.

The study is reviewed on a regular schedule, while the AI visibility prompt set runs weekly. Each agency entry records when its information was last checked.

Detailed review

The ten highest-scoring agencies on this page, assessed criterion by criterion. The seven shared scores come from the main study and stay the same across every ranking. This page adds two measures for international buyers: international evidence and international fit.

Buried

Bristol
7.9/10Our score
Visit siteburiedagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.1%7

Buried publishes four case studies that name AI visibility. Three include a figure, with the client and period stated. One gives a before-and-after comparison against a named competitor. The figures have no named source, so a buyer cannot verify them as easily as they might like.

1234
Measurement approach8.2%10

Buried sets out an unusually detailed measurement approach. It covers eight indicators, three named tools and six answer engines, with a stated reporting rhythm. The reporting follows visibility through to leads and sales.

123
Reviews and references5.9%9

Buried has a perfect average across the available reviews. It is the only agency in the study with a readable client review that specifically names GEO work. The reviews are recent.

12
Published research6.5%8

Buried covers a wide range of GEO subjects. Its published work includes two original data studies with named authors and reviewers. The datasets measure AI interest by city, which gives useful context, although it sits some distance from the way generative search behaves.

1234
Their own AI visibility4.7%8.5

Buried appears in the tracked AI answers more often than most agencies, placing it near the top of the field.

1
Team and reputation3.5%8

Buried publishes a team with AI-search expertise. LinkedIn shows roles focused on SEO rather than dedicated AI-search titles. We also checked the company's external record.

123
Pricing transparency1.2%9

Buried publishes GEO pricing in tiers, matched to buyer size and itemised by deliverable. The site gives no minimum term or notice period.

12
International evidence30%9

Buried publishes international client work with an AI-search figure attached. Atomic Cubes spans 32 markets, while Pinter covers the US and UK.

International fit26%6.2

Four of Buried's seven published clients trade in more than one country, giving a 57 per cent share. The agency has a service page for this audience, but no office outside the UK.

1

Propellernet

Brighton
6.3/10Our score
CriterionScoreWhat we foundSources
Proven outcomes14.1%6

Propellernet publishes two pieces of client work that name AI visibility. Both name the client and give a year-on-year period. One explains the method clearly. Neither provides a before-and-after pair or names the source of the figures.

123
Measurement approach8.2%9

Propellernet takes one of the clearer positions on measurement in the study. It names two instruments, defines a competitor set and reports quarterly. The published reporting stops at visibility.

123
Reviews and references5.9%5

Propellernet has a perfect average from a small number of reviews, though the written detail is limited. The one substantive review is nine years old and does not describe the work.

12
Published research6.5%10

Propellernet produces a quarterly AI-adoption tracker with a national polling firm, based on representative samples. It publishes the research in full. That gives it a stronger evidence base than most agency content in this study.

123
Their own AI visibility4.7%3

Propellernet appears in the tracked AI answers with a middling level of visibility.

1
Team and reputation3.5%10

Three job titles carry the AI-search discipline directly, with more team members using it in their headlines. B Corp certification, two agency-of-the-year wins this year and more than two decades on the company record add external support.

123
Pricing transparency1.2%5

Propellernet publishes one figure for training, rather than an ongoing AI-search programme. The site does not explain what changes an engagement price, and gives no minimum term.

12
International evidence30%8

Propellernet publishes international client work with an AI-search figure attached. Remitly operates across 64 countries and six continents, with translations in three languages.

International fit26%3.2

We found no published count of Propellernet clients trading in more than one country, so this score rests on offices outside the UK. Propellernet has no office outside the UK.

Exposure Ninja

West Bridgford, NottinghamLondonCebu City
5.6/10Our score
Visit siteexposureninja.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.1%9

Ten Exposure Ninja case studies mention AI visibility, and three include a figure. The strongest names the client, states the period and tracks AI Overview presence and ChatGPT traffic through to conversions. None names the source of the figures.

1234
Measurement approach8.2%6

Exposure Ninja explains what its audit assesses across five named platforms, and clients receive the full prompt library. The agency names no measurement instrument and gives no reporting rhythm for the AI work.

123
Reviews and references5.9%8

Exposure Ninja has a very large number of recent reviews and a strong average. The readable reviews cover search and website work, though none specifically mentions AI search.

1
Published research6.5%9

One report provides original analysis with a stated method. It counts which brands AI answers cite within a sector. The sample size is missing, and two further reports sit behind download forms.

123
Their own AI visibility4.7%4.5

Exposure Ninja appears only occasionally in the tracked AI answers, placing it in the lower half of the field.

1
Team and reputation3.5%9

Two formal job titles carry AI-search responsibilities. The chief executive speaks at major industry conferences. An agency-of-the-year title and a long list of award shortlists provide further external evidence.

1234
Pricing transparency1.2%3

Exposure Ninja publishes no price for its own services. An outside register carries a rate, while the agency has argued publicly that businesses should publish pricing.

12
International evidence30%3

We read every case study Exposure Ninja publishes and found no international client with an AI-search result attached.

International fit26%5.2

We found no published count of Exposure Ninja clients trading in more than one country, so this score rests on offices outside the UK. The agency has one office outside the UK, in Cebu City.

Clickslice

London
5.4/10Our score
Visit siteclickslice.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.1%8

Clickslice publishes four dedicated answer-engine case studies. Each names the client and shows where visibility and citation share started and finished. The fourth covers Clickslice's own brand, which the agency discloses. None gives a measurement period.

1234
Measurement approach8.2%9

Clickslice names its measurement instrument and builds prompt sets for individual clients. Clients receive live dashboards, and reporting reaches leads, sales and revenue.

123
Reviews and references5.9%8

Clickslice has the highest review count in the study, with a strong and recent average. The readable reviews cover search work, and two describe the sales process before work began.

12
Published research6.5%8

Clickslice covers a broad range of AI-search subjects and publishes two calculators. Its strongest material takes a clear methodological position on measuring visibility. Much of the remaining AI content consists of agency rankings, and no original dataset analysis appears.

123
Their own AI visibility4.7%8

Clickslice appears in the tracked AI answers more often than most agencies, placing it in the upper part of the field.

1
Team and reputation3.5%9

A LinkedIn role carries the AI-search discipline directly. An agency-of-the-year win and vendor partner accreditation add external evidence alongside the company record.

12
Pricing transparency1.2%7

Clickslice publishes a starting monthly figure and an itemised link-building rate card. Its AI-search pages give no specific price, and no minimum term appears.

12
International evidence30%3

We read every case study Clickslice publishes and found no international client with an AI-search result attached. Several clients trade on.com domains, but no case study separates the work by market.

International fit26%3.2

We found no published count of Clickslice clients trading in more than one country, so this score rests on offices outside the UK. Clickslice has no office outside the UK.

SEO Works

SheffieldLeedsBirminghamCoventry
5.3/10Our score
Visit siteseoworks.co.ukChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.1%8

SEO Works publishes five pieces of client work that name AI visibility, the most in the study. The strongest names the client and period, then tracks the result through to revenue. None gives a starting point or names the measurement instrument.

1234
Measurement approach8.2%8

SEO Works explains what it tracks on its service pages and reports monthly. The work is built around client targets, while case studies connect AI visibility with conversions and revenue. The published material names no tools.

123
Reviews and references5.9%8

SEO Works has a solid average across a large number of reviews. Two readable reviews specifically mention search work and are recent. A noticeable tail of one-star reviews also appears.

1
Published research6.5%8

SEO Works publishes a substantial dataset library, including research with clear sourcing and stated sample limitations. Some of its strongest work concerns SEO and brand rather than generative search itself.

123
Their own AI visibility4.7%9.5

SEO Works appears in the tracked AI answers more often than almost any other agency in the study. It ranks second on this measure.

1
Team and reputation3.5%7

SEO Works has an established team and external evidence of its reputation. The published material gives less specific evidence of dedicated AI-search roles.

123
Pricing transparency1.2%8

SEO Works publishes four pricing tiers with figures and explains who each tier is for. Five pieces of client AI-search work provide further evidence of the service.

12
International evidence30%3

SEO Works publishes international client work without an attached AI-search figure. DHL is the clearest example, although the published work does not separate the activity by market.

International fit26%3.2

We found no published count of SEO Works clients trading in more than one country, so this score rests on offices outside the UK. SEO Works has no office outside the UK.

Charle

LondonNew York
5.1/10Our score
Visit sitecharleagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.1%4

Charle publishes three pieces of client work with AI-visibility figures. The figures appear as headline statistics on a service page, and two of the three clients are named. None gives a starting point, measurement period or source.

123
Measurement approach8.2%9

Charle tracks citations, mention frequency, prompt match rates and traffic monthly across four named engines. The agency uses a platform it publishes itself. Reporting reaches traffic but stops before leads or revenue.

123
Reviews and references5.9%7

Charle has a high average across a modest number of reviews, all about a year old. They cover Shopify build work, and none mentions search.

1
Published research6.5%6

Charle covers five distinct GEO subjects. The strongest piece is a methodological guide bylined by the chief executive. The published material contains no original dataset.

123
Their own AI visibility4.7%–

Charle is not rated here. It joined the prompt set too recently to produce a reading, so this criterion drops out of the average and counts neither way. The same applies on every list.

1
Team and reputation3.5%6

Charle claims a Shopify and GEO team and names one person. No individual carries a GEO title on the site or LinkedIn. Shopify Plus Partner status provides external support, although we found no company record.

123
Pricing transparency1.2%8

Charle publishes membership tiers and figures for Shopify support. The GEO page gives no figure, and no minimum term appears.

12
International evidence30%3

We read every case study Charle publishes and found no international client with an AI-search result attached.

International fit26%5.8

Six of Charle's 21 published clients trade in more than one country, giving a 29 per cent share. Charle has an international service page and one office outside the UK, in New York.

1

Rise at Seven

SheffieldManchesterLondonNew York
5.1/10Our score
Visit siteriseatseven.comChecked 2026-09-14
CriterionScoreWhat we foundSources
Proven outcomes14.1%4

None of Rise at Seven's work pages names AI visibility. The client AI figures appear as counters on a service page, with no starting point, period or measurement instrument. Three of the four clients are named.

12
Measurement approach8.2%4

Rise at Seven describes coverage prompt by prompt and competitor by competitor, with onsite work set out separately. It names no instrument, gives no reporting rhythm and connects visibility to neither traffic, leads nor revenue. The agency places the work within its SEO team.

12
Reviews and references5.9%5

Rise at Seven has very few reviews, and none of the readable ones describes the work. They discuss collaboration and communication, with two written by other agencies.

1
Published research6.5%9

Rise at Seven publishes a live leaderboard combining Google visibility, AI-search visibility and brand demand into one category score. It states the data source and method, though it does not publish the universe behind the score.

123
Their own AI visibility4.7%6.5

Rise at Seven appears in the tracked AI answers around the middle of the field.

1
Team and reputation3.5%9

Two job titles carry the AI-search discipline. The site names the leadership team throughout, with award wins and conference organising on record.

12
Pricing transparency1.2%1

Rise at Seven publishes no price for its own work. It does not explain what changes the price, and no outside register carries a rate.

12
International evidence30%7

Rise at Seven has not yet been assessed for international work. This column therefore uses the field median of 3, so the missing evidence has not moved the agency up or down.

International fit26%7

Eleven of Rise at Seven's 36 published clients trade in more than one country, giving a 31 per cent share. The agency has a service page for this audience, publishes US digital PR and international pages, and has a New York office.

1

Impression

Nottingham (HQ)London
4.9/10Our score
CriterionScoreWhat we foundSources
Proven outcomes14.1%7

Impression publishes one AI-search case study with unusually detailed evidence. It names the client, states a 12-month period, explains the tactics and attributes the figures to the tools behind them. It does not give the starting position.

12
Measurement approach8.2%6

Impression names three measurements and tracks prompts by topic and business. Reporting reaches conversion and revenue. The agency describes the tracking software without naming it and gives no reporting rhythm.

1
Reviews and references5.9%8

Impression has a strong average across a good number of reviews. One mentions search work, while the others remain general. The newest readable review is around a year old.

12
Published research6.5%8

Impression covers eight distinct AI-search subjects. Its strongest pieces take a position on issues such as which AI metrics matter to boards. The team refers to tests without publishing the underlying results as research.

123
Their own AI visibility4.7%9

Impression appears in the tracked AI answers more often than almost all other agencies, placing it near the top of the field.

1
Team and reputation3.5%7

Impression has a large team and strong external reputation, including B Corp certification and several agency-of-the-year wins. No published team job title specifically carries AI search.

123
Pricing transparency1.2%3

Impression publishes no clear price for its AI service.

1
International evidence30%3

Impression publishes international client work without an attached AI-search figure. Tensar operates globally, although the case study does not separate the work by market.

International fit26%3.2

Seventeen of Impression's 68 published clients trade in more than one country, giving a 25 per cent share. They include Wizz Air, Norse Atlantic Airways, Clarins APAC, Lotus Car Rental, Sambla, PaulCamper and Tensar. Impression has no office outside the UK.

1

Polaris Agency

London
4.7/10Our score
Visit sitepolarisagency.comChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.1%6

Polaris Agency publishes one AI-search case study with comparatively strong evidence. It names the client, quotes them by name, gives the starting position in figures and states the period. The change is substantial, although the case does not name the instrument behind the figures.

12
Measurement approach8.2%6

Polaris publishes a full GEO service tree explaining what it measures. Reporting reaches referral attribution and conversion. The agency builds the measurement stack around each client rather than naming one platform, and gives no reporting rhythm.

12
Reviews and references5.9%7

Polaris Agency has a decent average across a modest number of reviews. One names search work, one covers email marketing and one offers general praise. The newest review is around a year old.

1
Published research6.5%8

Polaris covers more than six distinct AI-search subjects, and its playbooks take positions of their own. Where figures appear, the agency cites other sources. Nothing analyses an original generative-search dataset.

123
Their own AI visibility4.7%7

Polaris appears in the tracked AI answers a fair amount, placing it in the upper half of the field.

1
Team and reputation3.5%7

Polaris has a small team and no AI-search job title. Its search director appears on LinkedIn as the same person quoted in the AI case study, which supports both pieces of evidence. A strong and recent run of search award wins adds further external support.

123
Pricing transparency1.2%8

Polaris publishes three pricing tiers, with figures and the team available at each level. The tiers cover search, content and digital PR. Its GEO pages give no separate figure.

12
International evidence30%3

We read every case study Polaris Agency publishes and found no international client with an AI-search result attached.

International fit26%3.2

We found no published count of Polaris Agency clients trading in more than one country, so this score rests on offices outside the UK. It has no office outside the UK.

Passion Digital

London
4.7/10Our score
Visit sitepassion.digitalChecked 2026-09-11
CriterionScoreWhat we foundSources
Proven outcomes14.1%6

Passion Digital publishes one AI-search case study with a before-and-after pair for visibility share and a five-step method. The client remains unnamed, and the case gives no source for the figures.

12
Measurement approach8.2%8

Passion Digital gives its AI-search service dedicated sub-pages and names measures across four engines. It names two instruments, including one developed by the agency. Prompts are built for each client, and reporting reaches traffic and leads. No sampling frequency is stated.

123
Reviews and references5.9%8

Passion Digital has a strong average across a good number of reviews, all about a year old. One names search work. The others are general, and one comes from a partner agency.

12
Published research6.5%8

Passion Digital covers seven distinct AI-search subjects. Its strongest piece explains how to identify AI crawlers that ordinary analytics miss. The published work relies on other people's figures and contains no analysis of an original dataset.

123
Their own AI visibility4.7%–

Passion Digital is not rated here. It joined the prompt set too recently to produce a reading, so this criterion drops out of the average and counts neither way. The same applies on every list.

1
Team and reputation3.5%7

Passion Digital's team page and LinkedIn profile agree, although neither carries an AI-search job title. Award recognition and recent finalist places provide external evidence. We found a clean company record.

123
Pricing transparency1.2%3

Passion Digital publishes no price for any service. The enquiry form includes a budget selector, but its bands do not explain what each one buys.

12
International evidence30%3

We read every case study Passion Digital publishes and found no international client with an AI-search result attached.

International fit26%3.2

Six of Passion Digital's 39 published clients trade in more than one country, giving a 15 per cent share. They include Knight Frank international, The Thinking Traveller, The Ultimate Travel Company, EIT Urban Mobility and Cambridge Dictionary. The agency has no office outside the UK.

1

Every other agency in the table is reviewed in the same way on the main ranking and on the methodology page.

How we score

We score seven criteria out of ten, using the same criteria for every agency. The assessment covers evidence a buyer can check. If an agency does not publish its method, pricing or results, that absence affects the score. Our full methodology explains each criterion and sets out what can and cannot influence the result.

Proven outcomes

Can the agency show AI-search results for a named client, with enough detail for a buyer to check the claim?

Measurement approach

What does the agency measure? Which tools does it use, how often does it measure performance, and how much detail does its reporting provide?

Reviews and references

What do clients say publicly? We consider the number of reviews, their age and how closely they relate to GEO or AI-search work.

Published research

Has the agency published original research about AI search, or does its content mainly repeat material from elsewhere?

Their own AI visibility

How often does the agency appear when we ask AI assistants questions its buyers might ask? We run those prompts ourselves and record the results.

Team and reputation

Who is likely to do the work? Can you verify those people outside the agency's own website, and what independent evidence exists about the firm?

Pricing transparency

Can you find out what the agency charges before booking a call, and can you see what its fees cover?

The best international GEO agency, 2026

The three highest scores on this page, followed by the agencies that lead on a single international measure.

1. Best overall for international

Buried

Buried scores 7.9 out of 10 here, against 8.2 on the main ranking. It publishes international client work with an AI-search figure attached: Atomic Cubes across 32 markets and Pinter across the US and UK. Four of the seven clients it publishes work for trade in more than one country, a 57 per cent share.

7.9Our score
Visit website
2. Best for published international results

Propellernet

Propellernet scores 6.3 here, against 6.8 on the main ranking. It publishes international client work with an AI-search figure attached. Remitly operates across 64 countries and six continents, with translations in three languages. It has no office outside the UK.

6.3Our score
Visit website
3. Best for how it is set up for this work

Exposure Ninja

Exposure Ninja scores 5.6 here, against 7.7 on the main ranking. We found no international client work carrying an AI-search result in what it publishes. It does have one office outside the UK, in Cebu City.

5.6Our score
Visit website
Strongest published international evidence outside the top three

SEO Works

SEO Works scores 5.3 here, against 8.1 on the main ranking. It publishes international client work without a figure attached, including DHL, a global logistics business. The published work is not broken out by market, and the agency has no office outside the UK.

5.3Our score
Visit website
Deepest international client base outside the top three

Rise at Seven

Rise at Seven scores 5.1 here, against 5.3 on the main ranking. Eleven of the 36 clients it publishes work for trade in more than one country, a 31 per cent share. It also publishes US digital PR and international pages and has a New York office.

5.1Our score
Visit website

What a GEO agency costs

Six of the twenty agencies publish no figure at any level of detail. Three publish a price for the AI work itself. Others publish figures for different services, including web plans, Shopify support, training days and link placements. Third-party registers provide rates for several more.

What you are looking atEntryMid-marketEnterprise
Typical monthly spend£450 to £1,500 a month£1,500 to £8,000 a month£8,000 a month and above
What the money buysA fixed scope: prompt research, a visibility baseline and a short list of fixesOngoing content, technical work and digital PR against a tracked prompt setMulti-market or multi-brand programmes with named senior people on the account
Who publishes a figureThe two agencies that publish packages for the AI work itselfMost of the agencies that publish search retainersThree agencies, two of which publish only a starting figure
What is almost never publishedThe minimum term and notice periodWhat each band actually includes, tier by tierAnything at all on most sites
What to ask before the callWhat happens in month one, and what the baseline is measured withWhich tool the reporting comes from, and how often it runsWho is actually on the account, and what they have shipped

The monthly figure tells only part of the story. International work can cost more when you need separate research, content and reporting for several markets.

Ask what the quoted fee covers in each market. A low retainer may cover one shared strategy with limited local work. A higher fee may include market-specific prompt research, visibility tracking and recommendations for each country.

Check whether the agency has worked with international clients and can show AI-search results from that work. You should also ask who will manage the account, which markets they can support and how often they will report results.

The cheapest option may suit a brand testing GEO in one market. A business managing several markets will need a clearer view of the work included in the fee. Otherwise, the headline price can look pleasing right up until the additional invoices arrive.

Agency, freelancer or in-house

For international brands, the choice depends on how much work needs doing in each market. An agency can bring several disciplines together. A freelancer can fill a specialist gap where the rest of the team already exists. In-house works best when GEO is a permanent part of your marketing operation.

AgencyFreelancerIn-house
Monthly cost£1,500 to £8,000 a month£500 to £8,000 a monthFrom £4,000 a month
In its favourLow initial commitment and a quick start. Several roles and specialisms on one retainer, usually including senior people. Scales up and down as the work changes.Quick to hire and the lowest commitment of the three. One person who knows the discipline.The lowest cost per hour once someone is in post, and their whole week is yours.
Against itYou are one client among several, and the day rate buys less time than a salary does.The highest cost per hour, and it is one person. Copywriting, development and digital PR usually sit outside what they cover.Slow to hire, a long commitment, and a high entry cost for anyone at mid or senior level.
Suits you ifYou want the work moving within weeks and you need more than one discipline.You already have the surrounding skills and need one specialist.This is a permanent part of how you go to market.

AGENCY / FREELANCER / IN-HOUSE TABLE: KEEP EXACTLY AS CURRENT. DO NOT EDIT.

For an international business, the useful question is often how much market-by-market work you need. A freelancer can cover a specialist gap where the surrounding SEO, content and technical skills already sit in-house. An agency gives you several disciplines at once, which can be easier when the programme spans countries, languages or technical changes.

FAQ

FAQs

Why is the international ranking different from the full UK ranking?

The order changes because this page weights the evidence for international brands. It gives more weight to published international client work, AI-search results linked to that work, the mix of international clients and offices outside the UK. The seven shared criteria still use the same underlying scores as the main ranking.

Can an agency pay to be in this table?

No. Paying to be listed does not guarantee a ranking position or affect an agency's score. Every agency is assessed against the same seven criteria. The ranking uses evidence that a buyer can check, and every score traces to a published source.

Can an agency appeal its score?

Agencies can share additional information with us, including pricing that is not published on their website. The assessment still uses the same seven criteria for every agency, and the score reflects the evidence available for that assessment.

How often is this updated?

The rankings are updated during the monthly review. This page is based on information read from agency pages and public records in September 2026.

Which agencies are in the study?

The study covers twenty UK agencies selling AI search visibility. All twenty appear in the full ranking on this page, provided they qualify for inclusion. Each agency is assessed against the same seven criteria: proven outcomes, measurement, client reviews, published research, its own AI visibility, team and reputation, and pricing transparency.

Sarah Rice

About the author

Sarah Rice

Editor

Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.

Director, Bristol Women in Business CharterMasters, Creative Writing

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