Who are the best GEO agencies for scale-ups and SMEs?
A practical ranking of 20 UK GEO agencies for growing businesses, based on published evidence, client fit, entry pricing and seven wider assessment criteria.
Scale-ups and SMEs usually need visible progress without the budget or structure of a large enterprise programme. That makes published evidence especially useful. You want to see what an agency has done for a business of similar size, how it measured the work and what the engagement costs.
Exposure Ninja is the only agency in this review with a scale-up or SME case study that includes a clear AI-search figure. Its Elite Renewables case study names the client and reports changes in AI Overview presence, ChatGPT sessions and conversions from AI-driven traffic. It does not name the source of those figures, so you should ask how the agency collected and checked them.
Three other agencies show work for companies this size, but without AI-search numbers. They may still be worth investigating, particularly if their client mix or wider assessment matches your needs. The published evidence gives Exposure Ninja the clearest starting point for this buyer, though it does not answer every question you should ask before appointing an agency.
The ranking combines scale-up and SME evidence with client mix and the wider seven-criterion assessment. That includes proven outcomes, measurement approach, reviews and references, published research, the agency's own AI visibility, team and reputation, and pricing transparency. Every score traces to a published source.
Quick verdict
The top three
These are the three highest-scoring agencies on this page. The order reflects the scale-up and SME evidence, client mix and the wider agency assessment.
Exposure Ninja
Exposure Ninja has the clearest evidence for this buyer. Its Elite Renewables case study names an SME installer and reports changes in AI Overview presence, ChatGPT sessions and conversions from AI-driven traffic, although it does not name the source of those figures. The agency also scores well for proven outcomes, published research, and team and reputation. Its own AI visibility is lower than some agencies in the study, and it publishes no entry price. Ask how it would measure your commercial prompts and separate AI-driven enquiries from other organic search activity.
Buried
Buried publishes scale-up client work and an entry point of £2,000 a month for a two-to-ten person team. Its wider client evidence includes AI-search results for Pinter, Atomic Cubes and Dunnes Stores, while its measurement approach covers eight indicators, three named tools, six answer engines, a stated reporting rhythm, leads and sales. The scale-up work has no AI-search figure attached, so it provides less direct evidence than Exposure Ninja. Buried does offer clearer pricing, and I'd ask how much senior involvement comes with the package and whether its prompt set matches the commercial questions your customers ask.
Clickslice
Clickslice has a client base weighted towards small and mid-market consumer brands, with 21 of its 28 published clients falling into the scale-up or established SME category used here. Its four dedicated AEO case studies include before-and-after figures for visibility, share of voice and citation share, although none is framed around company size. The agency also names its measurement instrument, builds client-specific prompt sets, provides live dashboards and reports through to leads, sales and revenue. Its entry retainer is £2,500 a month, so ask how its consumer-brand experience fits your growth stage and whether the account team can handle changing scale-up priorities.
Key takeaways
- Exposure Ninja has the clearest published evidence for a scale-up or SME client. Its Elite Renewables case study names an SME installer and reports changes in AI Overview presence, ChatGPT sessions and conversions from AI-driven traffic. The case study does not name the source of those figures.
- Entry pricing varies widely. Published retainers start at £1,000 for the agencies assessed on this page, while the wider UK market falls broadly into bands from £450 to £1,500, £1,500 to £8,000, and £8,000 or more a month.
- The highest scores do not tell the whole story. Exposure Ninja ranks first for this buyer, followed by Buried and Clickslice. The order reflects the evidence available for scale-up and SME work, client mix, entry pricing and the wider agency assessment.
- Ask each agency how it would measure your commercial prompts and separate AI-search activity from business results. Exposure Ninja reports useful client outcomes, but its case study does not identify the source of its figures, and the agency publishes no entry price.
The full ranking
This table ranks 20 UK GEO agencies for scale-ups and SMEs. Each agency receives a score from 1 to 10 for the seven criteria used across the main study. This page adds two measures for this buyer: evidence from scale-up and SME clients, and the agency's fit based on published client work and entry pricing.
The scale-up and SME evidence score carries 30% of the total, fit carries 26%, and the seven wider criteria make up the remaining 44%.
| # | Entry | Proven outcomes | Measurement approach | Reviews and references | Published research | Their own AI visibility | Team and reputation | Pricing transparency | Scale-ups and SMEs evidence | Scale-ups and SMEs fit | Totalof 10 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 5 | 6 | 8 | 6 | 2.5 | 6 | 7 | 10 | 8 | 7.6 | Visit site | |
| 2 | 9 | 6 | 8 | 9 | 4.5 | 9 | 3 | 10 | 5 | 7.5 | Visit site | |
| 3 | 7 | 10 | 9 | 8 | 8.5 | 8 | 9 | 4 | 8 | 6.9 | Visit site | |
| 4 | Clickslice | 8 | 9 | 8 | 8 | 8 | 9 | 7 | 6 | 6 | 6.9 | Visit site |
| 5 | 8 | 8 | 8 | 8 | 9.5 | 7 | 8 | 3 | 8 | 6.6 | Visit site | |
| 6 | 6 | 9 | 5 | 10 | 3 | 10 | 5 | 3 | 10 | 6.3 | Visit site | |
| 7 | 5 | 3 | 8 | 8 | 1.5 | 6 | 3 | 5 | 10 | 6.3 | Visit site | |
| 8 | 6 | 6 | 7 | 8 | 7 | 7 | 8 | 3 | 6 | 5.4 | Visit site | |
| 9 | 7 | 6 | 8 | 8 | 9 | 7 | 3 | 3 | 5 | 5.3 | Visit site | |
| 10 | 3 | 9 | 7 | 8 | 10 | 8 | 8 | 3 | 6 | 5.3 | Visit site | |
| 11 | 4 | 9 | 7 | 6 | – | 6 | 8 | 3 | 5 | 4.9 | Visit site | |
| 12 | 6 | 8 | 8 | 8 | – | 7 | 3 | 1 | 5 | 4.4 | Visit site | |
| 13 | 6 | 7 | 6 | 10 | 5 | 9 | 7 | 3 | 2 | 4.3 | Visit site | |
| 14 | 4 | 4 | 5 | 9 | 6.5 | 9 | 1 | 3 | 5 | 4.3 | Visit site | |
| 15 | 1 | 4 | 7 | 9 | 7.5 | 7 | 8 | 3 | 5 | 4.3 | Visit site | |
| 16 | 0 | 4 | 8 | 8 | 5.5 | 6 | 5 | 3 | 6 | 4.2 | Visit site | |
| 17 | 0 | 10 | 7 | 4 | 6 | 6 | 1 | 3 | 5 | 4.1 | Visit site | |
| 18 | 1 | 1 | 7 | 1 | 4 | 7 | 7 | 3 | 5 | 3.6 | Visit site | |
| 19 | 0 | 1 | 8 | 6 | 2 | 7 | 5 | 3 | 5 | 3.5 | Visit site | |
| 20 | 0 | 0 | 0 | 4 | 1 | 4 | 7 | 3 | 5 | 2.8 | Visit site |
Why trust this ranking
This ranking comes from the most comprehensive independent review of the UK GEO agency industry. It applies the same evidence-led study to the needs of scale-ups and SMEs, with extra weight given to client fit, entry pricing and evidence from similar businesses.
View methodologyWe score seven criteria using information a buyer can check, including results, measurement, reviews, research, AI visibility, team and reputation, and pricing transparency. This page adds evidence from scale-up and SME clients, plus fit based on published client work and entry pricing.
Sarah Rice brings more than 30 years of experience working with SEO and GEO agencies, PR agencies and brands. She reviews the evidence behind each score and explains what it means for a growing business.
Agencies receive the same assessment whether they pay to be listed or not. A paid listing gives an agency more opportunities to share information, but it does not affect its score or guarantee a position.
The study is reviewed on a regular schedule, while the AI visibility prompt set runs weekly. Each agency entry records when its information was last checked.
Detailed review
This section reviews the ten highest-ranked agencies, criterion by criterion. The seven criterion scores come from the main study and stay the same on every list. This page changes the weighting for scale-up buyers and adds two measures specific to them.
Exposure Ninja
West Bridgford, NottinghamLondonCebu City| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 9 | Ten case studies mention AI visibility, and three include a figure. The strongest names the client, gives the period, and tracks AI Overview presence and ChatGPT traffic through to conversions. None names the source of its figures. | 1234 |
| Measurement approach7.3% | 6 | The audit explains what it assesses across five named platforms, and clients receive the full prompt library. It names no measurement instrument and gives no reporting rhythm for the AI work. | 123 |
| Reviews and references7.3% | 8 | Exposure Ninja has a very large number of recent reviews and a strong average. The readable reviews cover search and website work, although none specifically mentions AI search. | 1 |
| Published research3.9% | 9 | One report provides original analysis using a stated method. It counts which brands AI answers cite within a sector. The sample size is not given, and two further reports sit behind download forms. | 123 |
| Their own AI visibility5.1% | 4.5 | Exposure Ninja appears occasionally in the tracked AI answers, placing it in the lower half of the field. | 1 |
| Team and reputation1.7% | 9 | Two formal job titles carry AI-search responsibilities. The chief executive speaks at major industry conferences. An agency-of-the-year title and a long list of award shortlists add external evidence. | 1234 |
| Pricing transparency3.9% | 3 | Exposure Ninja publishes no price for its own services. An outside register carries a rate. The agency has also argued publicly that businesses should publish pricing, which makes the omission worth asking about. | 12 |
| Scale-ups and SMEs evidence30% | 10 | Exposure Ninja publishes scale-up client work with an AI-search figure attached. Elite Renewables, an SME installer, recorded a 288% increase in AI Overview presence and a rise in ChatGPT sessions from 2 to 101. | |
| Scale-ups and SMEs fit26% | 5 | We found no published count of scale-ups or established SMEs among Exposure Ninja's clients. This score therefore rests on its published entry retainer. Exposure Ninja publishes no entry price. |
Buried
Bristol| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 7 | Four case studies name AI visibility, and three include a figure. Each names the client and states the period. One gives a before-and-after comparison against a named competitor. None names the source of the figures. | 1234 |
| Measurement approach7.3% | 10 | Buried has the clearest measurement approach in the study. It covers eight indicators, three named tools, a stated reporting rhythm and six answer engines. Reporting connects visibility with leads and sales. | 123 |
| Reviews and references7.3% | 9 | Buried has a perfect average across its available reviews. It is the only agency with a readable client review that specifically names GEO work. The reviews are recent. | 12 |
| Published research3.9% | 8 | Buried covers the widest range of GEO subjects in the study. It has two original data studies with named authors and reviewers. The datasets measure AI interest by city, which is somewhat removed from how generative search behaves. | 1234 |
| Their own AI visibility5.1% | 8.5 | Buried appears in the tracked AI answers more often than most agencies, placing it near the top of the field. | 1 |
| Team and reputation1.7% | 8 | Buried publishes a team with AI-search expertise. LinkedIn shows roles centred on SEO rather than dedicated AI-search titles. We also checked the company's external record. | 123 |
| Pricing transparency3.9% | 9 | Buried publishes GEO pricing in tiers matched to buyer size, with each deliverable itemised. It publishes no minimum term or notice period. | 12 |
| Scale-ups and SMEs evidence30% | 4 | Buried publishes scale-up client work, although it attaches no AI-search figure. Its model uses a two-to-ten-person team at £2,000 a month, and it publishes clients at that scale. | |
| Scale-ups and SMEs fit26% | 8 | We found no published count of scale-ups or established SMEs among Buried's clients. This score therefore rests on its published entry retainer of £2,000 a month. |
Clickslice
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 8 | Clickslice publishes four dedicated answer-engine case studies. Each names the client and shows where visibility and citation share started and finished. The fourth covers Clickslice's own brand, which the agency discloses. None gives a measurement period. | 1234 |
| Measurement approach7.3% | 9 | Clickslice names its measurement instrument and builds prompt sets for individual clients. Clients receive live dashboards, and reporting reaches leads, sales and revenue. | 123 |
| Reviews and references7.3% | 8 | Clickslice has the highest review count in the study, with a strong and recent average. The readable reviews cover search work. Two describe the sales process before the work began. | 12 |
| Published research3.9% | 8 | Clickslice covers a broad range of AI-search subjects and publishes two calculators. Its strongest material takes a clear position on measuring visibility. Much of the AI content consists of agency rankings, and it contains no original dataset analysis. | 123 |
| Their own AI visibility5.1% | 8 | Clickslice appears in AI answers to the tracked prompts more often than most agencies, placing it in the upper part of the field. | 1 |
| Team and reputation1.7% | 9 | A LinkedIn role carries the AI-search discipline directly. An agency-of-the-year win and vendor partner accreditation provide external evidence, alongside the company record. | 12 |
| Pricing transparency3.9% | 7 | Clickslice publishes a starting monthly figure and an itemised link-building rate card. Its AI-search pages give no specific price, and it publishes no minimum term. | 12 |
| Scale-ups and SMEs evidence30% | 6 | Clickslice publishes scale-up client work, although it attaches no AI-search figure. Twenty-one of its 28 published clients are small and mid-market consumer brands. The agency does not present the work as being linked to client size. | |
| Scale-ups and SMEs fit26% | 6 | 21 of Clickslice's 28 published clients are scale-ups or established SMEs, giving it a 75 per cent share. Its client base consists of small and mid-market consumer brands. This list also weighs its published entry retainer of £2,500 a month. | 1 |
SEO Works
SheffieldLeedsBirminghamCoventry| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 8 | SEO Works publishes five pieces of client work that name AI visibility, the highest number in the study. The strongest names the client and period, then tracks the result through to revenue. None gives a starting point or names the measurement instrument. | 1234 |
| Measurement approach7.3% | 8 | The service pages explain what SEO Works tracks, and the agency states that it reports monthly. The work is built around client targets. Case studies connect AI visibility with conversions and revenue, although they name no tools. | 123 |
| Reviews and references7.3% | 8 | SEO Works has a solid average across a large number of reviews. Two readable reviews specifically mention search work and are recent. There is also a noticeable tail of one-star reviews. | 1 |
| Published research3.9% | 8 | SEO Works publishes a substantial dataset library, including research with clear sourcing and stated sample limitations. Some of its strongest work covers SEO and brand rather than generative search itself. | 123 |
| Their own AI visibility5.1% | 9.5 | SEO Works appears in the tracked AI answers more often than almost any other agency in the study. It ranks second on this measure. This finding is the same on every list, and it says nothing specific about scale-up work. | 1 |
| Team and reputation1.7% | 7 | SEO Works has an established team and external evidence of its reputation. Its published material gives less specific evidence of dedicated AI-search roles. | 123 |
| Pricing transparency3.9% | 8 | SEO Works publishes four pricing tiers, with figures and an explanation of who each tier suits. Five pieces of client AI-search work provide further evidence of the service. | 12 |
| Scale-ups and SMEs evidence30% | 3 | We read every case study SEO Works publishes. None shows a scale-up client with an AI-search result attached. | |
| Scale-ups and SMEs fit26% | 8 | We found no published count of scale-ups or established SMEs among SEO Works's clients. This score therefore rests on its published entry retainer of £1,500 a month. |
Propellernet
Brighton| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 6 | Propellernet publishes two pieces of client work that name AI visibility. Both name the client and give year-on-year periods. One explains the method properly. Neither provides a before-and-after pair or names the source of the figures. | 123 |
| Measurement approach7.3% | 9 | Propellernet takes one of the clearest positions on measurement in the study. It explains which metrics it trusts and which it does not. It publishes two named instruments, a defined competitor set and quarterly reporting. Reporting stops at visibility. | 123 |
| Reviews and references7.3% | 5 | Propellernet has a perfect average from a small number of reviews, but the written detail is limited. The one substantive review is nine years old and does not describe the work. | 12 |
| Published research3.9% | 10 | Propellernet publishes a quarterly AI-adoption tracker produced with a national polling firm and based on representative samples. The research is published in full and has a stronger evidence base than most agency content in the study. | 123 |
| Their own AI visibility5.1% | 3 | Propellernet has a middling level of visibility in the tracked AI answers. | 1 |
| Team and reputation1.7% | 10 | Propellernet is the first agency here to reach the top staffing band. Three job titles carry the discipline directly, with more including it in their headlines. The agency is B Corp certified, has two agency-of-the-year wins this year and has traded for more than two decades. | 123 |
| Pricing transparency3.9% | 5 | Propellernet publishes one figure, covering training. It does not explain what changes an engagement price, and it publishes no minimum term. | 12 |
| Scale-ups and SMEs evidence30% | 3 | We read every case study Propellernet publishes. None shows a scale-up client with an AI-search result attached. | |
| Scale-ups and SMEs fit26% | 10 | We found no published count of scale-ups or established SMEs among Propellernet's clients. This score therefore rests on its published entry retainer of £1,000 a month. |
Targeted SEO
SouthamptonPortsmouth| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 5 | One case study names AI visibility and gives an outcome. It names the client and describes the starting position in words. The figures quoted alongside it are ordinary organic figures, so no number attaches directly to the AI claim. | 12 |
| Measurement approach7.3% | 3 | Targeted SEO offers a productised audit with a clear method. It finds the questions customers ask, tests them across four named platforms and benchmarks which businesses appear. The agency states its position on the terminology plainly. It names no instrument, gives no repeat measurement schedule and links visibility to no commercial outcome. | 12 |
| Reviews and references7.3% | 8 | Targeted SEO has a perfect average across a good number of recent reviews. Two readable reviews name search work. | 1 |
| Published research3.9% | 8 | Targeted SEO covers seven distinct AI-search subjects. Its pieces on regulated industries and healthcare take a clear position on managing risk in AI answers, which is unusual in this set. None analyses an original dataset. | 123 |
| Their own AI visibility5.1% | 1.5 | Targeted SEO almost never appears in AI answers to our tracked prompts, placing it near the bottom of the field. | 1 |
| Team and reputation1.7% | 6 | Targeted SEO has a small team and no AI-search job title. Both founders are named, and the company record is clean. Beyond conference attendance, we found no outside recognition. | 12 |
| Pricing transparency3.9% | 3 | Targeted SEO publishes detailed price tables, but they describe what UK agencies charge rather than its own services. The guide ends with an invitation to request a quote. Its own work has no published price, and the AI audit carries no figure. | 12 |
| Scale-ups and SMEs evidence30% | 5 | We have not yet reviewed Targeted SEO for scale-up work. This column therefore uses the field median of 3. Being unread has not moved the agency up or down. | |
| Scale-ups and SMEs fit26% | 10 | 33 of Targeted SEO's 33 published clients are scale-ups or established SMEs, giving it a 100 per cent share. Its published client base consists entirely of small professional firms. This list also weighs its published entry retainer of £1,000 a month. | 1 |
Quirky Digital
Liverpool| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 5 | Quirky Digital publishes four case studies that name AI visibility, and all four name the client. The clearest gives a share-of-voice figure across three named engines and includes qualified leads. None gives a starting point, a period or the instrument behind the figures. | 123 |
| Measurement approach7.3% | 6 | The service page covers three named engines and offers a visibility audit. When asked how it tracks results, Quirky Digital answers in general terms and points to other people's tools without naming the ones it uses. The case studies clearly measure something, and reporting reaches qualified leads. No reporting rhythm is published. | 123 |
| Reviews and references7.3% | 8 | Quirky Digital has a perfect average across a good number of recent reviews. Two readable reviews name search work. | 1 |
| Published research3.9% | 6 | Quirky Digital covers six distinct AI-search subjects. Its writing explains the field without taking a position on it, and none of the material analyses an original dataset. | 123 |
| Their own AI visibility5.1% | 2.5 | Quirky Digital rarely appears in AI answers to our tracked prompts, placing it near the bottom of the field. | 1 |
| Team and reputation1.7% | 6 | No job title carries AI search. The managing director mentions it in a headline only. Quirky Digital has two search award wins on record. It publishes no company number, and we could not find one. | 12 |
| Pricing transparency3.9% | 7 | Quirky Digital publishes a monthly range on its own site, explains what changes the price and gives a worked example for one sector. It describes campaign coverage only in outline, and its GEO pages carry no figure of their own. | 12 |
| Scale-ups and SMEs evidence30% | 10 | We have not yet reviewed Quirky Digital for scale-up work. This column therefore uses the field median of 3. Being unread has not moved the agency up or down. | |
| Scale-ups and SMEs fit26% | 8 | 13 of Quirky Digital's 13 published clients are scale-ups or established SMEs, giving it a 100 per cent share. Its published client base consists of small businesses and clinics. This list also weighs its published entry retainer of £1,500 a month. | 1 |
Polaris Agency
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 6 | Polaris Agency publishes one AI-search case study, and it is among the best evidenced here. It names the client and quotes the client by name. It gives the starting position in figures, states the period and shows a substantial change. It does not say which instrument produced the figures. | 12 |
| Measurement approach7.3% | 6 | Polaris Agency publishes a full GEO service tree. Its tracking page names what it measures, and reporting reaches referral attribution and conversion. The agency builds its measurement stack around each client and names no platform. It sets no reporting rhythm. | 12 |
| Reviews and references7.3% | 7 | Polaris Agency has a decent average across a modest number of reviews. One names search work, one covers email marketing and one offers general praise. The newest review is a year old. | 1 |
| Published research3.9% | 8 | Polaris Agency covers more than six distinct AI-search subjects, and its playbooks take positions of their own. Where figures appear, the agency cites other sources. None of the material analyses an original dataset about generative search. | 123 |
| Their own AI visibility5.1% | 7 | Polaris appears in the tracked AI answers a fair amount, placing it in the upper half of the field. | 1 |
| Team and reputation1.7% | 7 | Polaris Agency has a small team and no AI-search job title. Its search director on LinkedIn is the same person quoted in the AI case study, which supports both claims. The agency also has a strong and recent run of search award wins. | 123 |
| Pricing transparency3.9% | 8 | Polaris Agency has a dedicated pricing page with three tiers, figures and the team assigned to each level. That is unusual and useful. The tiers cover search, content and digital PR, while the GEO pages carry no figure of their own. | 12 |
| Scale-ups and SMEs evidence30% | 3 | We read every case study Polaris Agency publishes. None shows a scale-up client with an AI-search result attached. | |
| Scale-ups and SMEs fit26% | 6 | We found no published count of scale-ups or established SMEs among Polaris Agency's clients. This score therefore rests on its published entry retainer of £3,000 a month. |
Impression
Nottingham (HQ)London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 7 | Impression publishes one AI-search case study with unusually detailed evidence. It names the client, states a 12-month period, explains the tactics and sources the figures to the tools behind them. It does not give the starting position. | 12 |
| Measurement approach7.3% | 6 | Impression names three measurements and tracks prompts by topic and business. Reporting reaches conversion and revenue. It describes the tracking software without naming it, and gives no reporting rhythm. | 1 |
| Reviews and references7.3% | 8 | Impression has a strong average across a good number of reviews. One mentions search work, while the others are more general. The newest readable review is around a year old. | 12 |
| Published research3.9% | 8 | Impression covers eight distinct AI-search subjects. Its strongest pieces take a position on issues such as which AI metrics matter to boards. The team refers to tests without publishing the underlying results as research. | 123 |
| Their own AI visibility5.1% | 9 | Impression appears in the tracked AI answers more often than almost all other agencies, placing it near the top of the field. | 1 |
| Team and reputation1.7% | 7 | Impression has a large team and a strong external reputation, including B Corp certification and several agency-of-the-year wins. No published team job title specifically carries AI search. | 123 |
| Pricing transparency3.9% | 3 | Impression publishes no clear price for its AI service. Ask for the minimum engagement, what it covers and what would change the fee before comparing it with the other agencies here. | 1 |
| Scale-ups and SMEs evidence30% | 3 | We read every case study Impression publishes. None shows a scale-up client with an AI-search result attached. | |
| Scale-ups and SMEs fit26% | 5 | We found no published count of scale-ups or established SMEs among Impression's clients. This score therefore rests on its published entry retainer. Impression publishes no entry price. |
Found
London| Criterion | Score | What we found | Sources |
|---|---|---|---|
| Proven outcomes14.7% | 3 | Found publishes one case study that names AI visibility. Its figure shows the share of citations attributed to content, which measures attribution rather than a change in visibility. It gives no starting point, period or instrument. Found reuses the same figure as proof on several service pages. | 123 |
| Measurement approach7.3% | 9 | Found publishes a full service tree covering individual answer engines. It names what gets measured across five platforms. Its own named product tracks continuously, and prompt work is built for each client. Reporting stops at visibility and sentiment. | 123 |
| Reviews and references7.3% | 7 | Found has a strong average from a small number of reviews. One names search work, while the rest cover web projects and general praise. The newest review is two years old. | 1 |
| Published research3.9% | 8 | Found covers ten or more distinct AI-search subjects, and its strongest pieces take positions of their own. None analyses an original dataset. | 123 |
| Their own AI visibility5.1% | 10 | Found appears in the tracked AI answers more often than any other agency in the study. | 1 |
| Team and reputation1.7% | 8 | Found publishes a large team, and LinkedIn supports that picture. Neither source shows an AI-search role. The only AI wording appears in a director's positioning headline. Award shortlists and wins add external support. | 123 |
| Pricing transparency3.9% | 8 | Found publishes three price bands with figures and explains what changes them. It does not itemise what each band includes, and its AI-search pages carry no figure of their own. | 12 |
| Scale-ups and SMEs evidence30% | 3 | We read every case study Found publishes. None shows a scale-up client with an AI-search result attached. | |
| Scale-ups and SMEs fit26% | 6 | We found no published count of scale-ups or established SMEs among Found's clients. This score therefore rests on its published entry retainer of £3,000 a month. |
Every other agency in the table receives the same treatment on the main ranking and on the methodology page.
How we score
Seven criteria, each scored out of ten, using the same criteria for every agency. We score what a buyer can actually find. If the method, price or results are not published, that is part of the picture. The full methodology explains exactly what each criterion covers and what can and cannot affect a score.
Proven outcomes
Can the agency show AI-search results it delivered for a named client, and can a buyer check them?
Measurement approach
What does the agency measure, what does it use to measure it, how often does it run the measurement, and how far does the reporting go?
Reviews and references
What do clients say publicly, how many reviews are there, how recent are they, and do they relate to this kind of work?
Published research
Has the agency produced original research into AI search, or is it mainly repeating what others have already published?
Their own AI visibility
How often does the agency itself appear when we ask AI assistants the questions its buyers are likely to ask? We run those prompts ourselves.
Team and reputation
Who is likely to do the work, can those people be corroborated outside the agency's own website, and what independent evidence exists around the firm?
Pricing transparency
Can you find out what the agency costs before getting on a call, and can you see what the money buys?
The best GEO agency for scale-ups, 2026
The three highest scores on this page come first. After that, we highlight agencies with useful evidence for a particular scale-up or SME question. These labels describe the evidence behind each position. They do not mean one agency will suit every growing business.
Exposure Ninja
Exposure Ninja scores 7.5 out of 10 on this list, compared with 7.7 in the main ranking. It publishes scale-up client work with an AI-search result attached. For Elite Renewables, an SME installer, AI Overview presence rose by 288%, while ChatGPT sessions increased from 2 to 101. Exposure Ninja does not publish an entry price.
Buried
Buried scores 6.9 out of 10 on this list, compared with 8.2 in the main ranking. It publishes scale-up client work without a result figure. Its examples include a two-to-ten-person team paying £2,000 a month, alongside other clients of a similar size. Buried publishes an entry retainer of £2,000 a month.
Clickslice
Clickslice scores 6.9 out of 10 on this list, compared with 8.2 in the main ranking. It publishes scale-up client work without a result figure. Twenty-one of its 28 published clients are small or mid-market consumer brands. None of the work is described specifically in terms of company size. 21 of the 28 clients it publishes work for belong to this list. That gives Clickslice a 75 per cent scale-up and SME client share.
Propellernet
Propellernet scores 6.3 out of 10 on this list, compared with 6.8 in the main ranking. We found no published scale-up client work with an AI-search result attached. It does publish an entry retainer of £1,000 a month, giving growing businesses a clear starting point on price.
Targeted SEO
Targeted SEO scores 5.7 out of 10 on this list, compared with 5.2 in the main ranking. It makes the largest move up of any agency on this page. 33 of the 33 clients it publishes work for belong to the scale-up and SME group, giving it a 100 per cent client share on this measure.
What a GEO agency costs
Six of the twenty agencies publish no figure at any level of detail. Three publish a price for the AI work itself, while others publish figures for related services such as web plans, Shopify support, training days and link placements.
| What you are looking at | Entry | Mid-market | Enterprise |
|---|---|---|---|
| Typical monthly spend | £450 to £1,500 a month | £1,500 to £8,000 a month | £8,000 a month and above |
| What the money buys | A fixed scope: prompt research, a visibility baseline and a short list of fixes | Ongoing content, technical work and digital PR against a tracked prompt set | Multi-market or multi-brand programmes with named senior people on the account |
| Who publishes a figure | The two agencies that publish packages for the AI work itself | Most of the agencies that publish search retainers | Three agencies, two of which publish only a starting figure |
| What is almost never published | The minimum term and notice period | What each band actually includes, tier by tier | Anything at all on most sites |
| What to ask before the call | What happens in month one, and what the baseline is measured with | Which tool the reporting comes from, and how often it runs | Who is actually on the account, and what they have shipped |
The published figures fall broadly into three bands: £450 to £1,500 a month for entry-level work, £1,500 to £8,000 for mid-market programmes and £8,000 or more for larger programmes.
The scope matters as much as the monthly number. A smaller package may cover prompt research and a visibility baseline, while a broader programme can include ongoing content, technical work and digital PR against a tracked prompt set.
Before comparing quotes, ask what happens in the first month, what gets measured, who does the work and what is included in the monthly fee.
Minimum terms and notice periods are rarely published, so those are worth asking about before comparing the headline price.
Agency, freelancer or in-house
There are three common ways to bring GEO capability into a marketing team. The right route depends largely on whether you already have someone who owns search and how much specialist support you need around them.
| Agency | Freelancer | In-house | |
|---|---|---|---|
| Monthly cost | £1,500 to £8,000 a month | £500 to £8,000 a month | From £4,000 a month |
| In its favour | Low initial commitment and a quick start. Several roles and specialisms on one retainer, usually including senior people. Scales up and down as the work changes. | Quick to hire and the lowest commitment of the three. One person who knows the discipline. | The lowest cost per hour once someone is in post, and their whole week is yours. |
| Against it | You are one client among several, and the day rate buys less time than a salary does. | The highest cost per hour, and it is one person. Copywriting, development and digital PR usually sit outside what they cover. | Slow to hire, a long commitment, and a high entry cost for anyone at mid or senior level. |
| Suits you if | You want the work moving within weeks and you need more than one discipline. | You already have the surrounding skills and need one specialist. | This is a permanent part of how you go to market. |
An agency gives you several roles and disciplines through one relationship. That can suit a growing business that needs SEO, content, technical work or digital PR alongside the AI-search programme.
A freelancer gives you one specialist with a lower initial commitment. It can work well when the surrounding skills already exist in-house.
An in-house hire gives you a dedicated person, but recruitment takes longer and creates a more permanent cost.
The published figures in this study put agency costs broadly at £1,500 to £8,000 a month, freelancer costs at £500 to £8,000 a month and in-house hiring from £4,000 a month.
For many scale-ups, the decision comes down to what is already available internally. If SEO, content and technical capability are covered but AI search is the missing piece, a specialist may be enough. If several disciplines need to move together, an agency gives you a broader team from the start.
More GEO agency rankings
The full UK ranking
All twenty agencies against the seven criteria, with no segment weighting applied. Start here if none of the lists below is your situation.
See the rankingBest for ecommerce brands
Five of the twenty publish an ecommerce client result with an AI-search figure attached. Weighted for a business selling products online.
See the rankingBest for Shopify stores
Two publish a Shopify client result with a figure, and fewer than half the field states the platform at all. The list says where the gaps are.
See the rankingBest for B2B companies
Four publish a B2B client result with a figure attached. Weighted for long sales cycles, where the work has to be attributed to something.
See the rankingBest for enterprise brands
Five publish enterprise client work with a figure. Weighted for measurement and for the size of team behind the account.
See the rankingBest for international
Two publish international client work with a figure. Weighted for multi-market client work and for offices outside the UK.
See the rankingBest for local businesses
One publishes a multi-location client result with a figure. Weighted towards reviews and towards how much of the client base trades from branches.
See the rankingBest for start-ups
No agency in the study publishes a start-up client result with an AI-search figure, so this list ranks on published pricing and fit.
See the rankingFAQ
FAQs
Why is the order different from the main ranking?
The question is different. The main ranking assesses agencies against the study's seven criteria. This page also asks what they can show for scale-up and SME clients and how much of their published client work sits in that market.
The seven underlying criterion scores stay the same. Here, 30% of the total comes from scale-up and SME AI-search evidence, 26% from scale-up and SME client mix and published entry pricing, and 44% from the seven wider criteria with their weighting adjusted for this buyer.
That is why an agency can move up or down compared with the main list.
Can an agency pay to be in this table?
An agency can pay to be included in the study, which means we read it and score it against the same seven criteria as everyone else.
No agency can pay for a position in the table, and none has. Where an agency lands is determined by its score. The scoring is completed before the person doing the scoring is told which agencies have a commercial relationship with the publisher.
Can an agency appeal its score?
The study is based on published evidence and follows the same criteria for every agency.
Agencies can provide information for us to consider, but the score comes from the evidence available under the study's methodology.
How often is this updated?
The study is re-read on a regular schedule and the AI visibility prompt set runs weekly. Each agency entry records when its information was last checked.
Which agencies are in the study?
Twenty UK agencies were assessed in this edition:
Buried, Clickslice, SEO Works, Exposure Ninja, Impression, Reboot, Propellernet, Passion Digital, Polaris Agency, Found, Charle, Quirky Digital, Rise at Seven, Targeted SEO, Blue Array, Propeller, Varn, GAIN, Bird Marketing and Solvid.

About the author
Sarah Rice
Editor
Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.
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